The Power of Local Broadcasters

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The Power of Local Broadcasters

• Sept 2006
• TVB BOD eBiz Task Force
• September 2007
• TVB ePort

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• An open electronic platform
• to which any trading partner
• can send any transaction and
• from which any trading partner
• can receive any transaction.

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Why is this a big deal?

• Open standards accessible to any size trading
  partners with any system.
• Faster more accurate transactions for core Local
  Broadcast business.
• Enables multiplatform selling/buying.
• Not on line negotiation.
• Free to customers!

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A year in the making.

• Commitment
• The Team
• Vendor Support
• Customer Buy-In
• The Work

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Commitment

• TOC endorsement
• NAB seed money 2 million
• Broadcaster Commitment
• 28 Broadcast Groups/346 Stations
• 10 Rep Firms

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Journal Broadcast Group KAZT LLC LIN Television
Corp. Media General Broadcast Group Meredith
Broadcasting Millennium Sales Marketing MMT
Sales NBC Station Sales NBC Universal Television
Stations Petry Television News-Press
Gazette Nexstar Broadcasting Group Pappas
Telecasting Companies Post-Newsweek
Stations Quincy Newspapers Raycom Media Sagamore
Hill Broadcasting Sarkes Tarzian
Inc. Telerep Tribune Broadcasting
ABC National Television Sales Belo
Corporation Blair Television CBS Station
Sales CBS Television Stations Citadel
Communications Continental Television Sales Cox
Television Dispatch Broadcast Group Duhamel
Broadcasting Enterprises Eagle Television
Sales E.W. Scripps Company Emmis
CommunicationsFisher Communications Inc. Fox
Station Sales Fox Television Stations Freedom
Broadcasting Gannett Broadcasting Hearst-Argyle
Television HRP
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The Team

• TVB BOD eBiz Task Force
• Click IT SolutionsMedia Technologist Lead
  Consultant
• Spot Buy Spot Platform Development

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Sell Side Vendor Support

• We intend to update all of our services
  including Spotdata to support the new TVB XML
  schema as soon as possible and hope that the
  other vendors will follow.  With the introduction
  of ePort and the use of Open Standards, the most
  significant of the technical barriers for
  widespread use of electronic communication will
  be removed.
• Ed AdamsVP General Mgr, North America Media,
  Harris Corp

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Sell Side Vendor Support

• The TVBs work to create open standards is
  something we have and will continue to
  support.ePort is a great initiative which will
  help move the use of the open standards along.
  We will incorporate those standards into our
  products going forward.
• Lowell Putnam
• CEO and President, VCI

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Buy Side Support

• The AAAA supports TVB ePort, as a catalyst for
  open standards communications in the TV industry,
  and a model for other media.
• Harold GellerSVP Digital, AAAA

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Buy Side Vendor Support

• Mediaplex firmly believes that only through
  open, vendor neutral standards can the
  advertising industry at large realize the full
  promise of end to end, 2-way electronic
  business communications. Mediaplex is fully
  committed to being among the very first to write
  to the new TVB schema and to provide buyers with
  the opportunity to transact via ePort.
• Joe LampertDirector of Marketing, Mediaplex

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Buy Side Vendor Support

• Strata will aggressively incorporate TVB
  standards in our systems and close the loop on
  electronic business. We believe that the
  introduction of ePort will dramatically increase
  the adoption of TV stations transacting business
  electronically, allowing Strata agencies to run
  more efficiently and provide better value to
  their own customers.
• John SheltonPresident, Strata Marketing

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Buy Side Vendor Support

• We at Mediabank strongly believe in the value of
  Open Standards and intend to make our systems
  (and, specifically, the suite of products
  formerly known as Datatech), compliant with
  Industry standards. In addition, we are strong
  supporters of TVB's ePort initiative and plan to
  rapidly develop the functionality to interface
  with it.
• Brad KeywellCEO, MediaBank

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The Work

• Open Standard Schema Complete, 9/07
• Avail through Invoice Log Times and Discrepancy
• Including digital channels, web, mobile and
  non-airtime
• Platform development Phase One, 11/07
• Phases 2 3 released in 1Q 08
• www.TVB-ePort.net Live!

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Next Steps

• TVB
• Complete platform development thru Phase 3.
• Create ePort management/customer service team.
• Foster ePort Registration and Adoption.

• Broadcasters
• Commit/Register and Appoint ePort Liaison.
• Urge customer adoption.
• Demand sales system compliance for November.
• Vendors
• Write to standards and provide functionality.

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The Vendor Ask

• Phase One 11/07
• Adopt Open Standards.
• Improve functionality.

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The promise of eBusiness

• Less stewardshipmore negotiation
• Faster transactions Direct input into sell/buy
  systems.
• Fewer discreps No re-keying data.
• Electronic audit trail Date/time stamped
  transactions and confirmations.
• Lower operational costs No paper sorting,
  faxing, filing and postage costs.
• New electronic transactions Log times,
  Discreps., Web Orders, Multiplatform

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• eBusiness
• Turning Process into Progress and a marketplace
  advantage for local television broadcasters!

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Stay Tuned

• www.TVB-ePort.net
• TVB Presidents report
• eBiz Bulletin

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