Community Health Assessment: Current Issues and Future Directions Atlanta, Georgia

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Community Health Assessment Current Issues and
Future Directions Atlanta, Georgia

• Effective Communication of Health Data for
  Decision-Making and Action
• John Anderton, PhD, MPA
• Associate Director for Communications
• National Center for HIV, STD, and TB Prevention
• September 28, 2004

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Effective Communication of Health Data for
Decision-Making and Action

• What can people who work with data do to ensure
  that others will be able to effectively use data
  results, draw appropriate conclusions and make
  good evidence-based decisions?

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Effective Communication of Health Data for
Decision-Making and Action

• MESSAGE
• Consider audience
• Simplify
• Give results first
• List in threes
• Use figures
• Explain uncertainties

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Effective Communication of Health Data for
Decision-Making and Action

• MESSENGER
• Prepare SOCOs
• Rehearse
• Request needed changes
• Repeat question
• Bridge to subject

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Effective Communication of Health Data for
Decision-Making and Action

• MEDIUM
• Letters/email
• Scientific paper
• Scientific poster
• Conference presentation
• Department newsletter

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Effective Communication of Health Data for
Decision-Making and Action

• MEDIA
• Radio/TV morning show
• News one-on-one interview
• Press conference
• News analysis program - satellite remote

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Effective Communication of Health Data for
Decision-Making and Action

• AGENDA
• Controversy
• News cycle
• Clearance
• Spokesperson
• Correct the record
• Control the issue
• Press officer

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Effective Communication of Health Data for
Decision-Making and Action

• EVALUATE
• Compare notes to what aired
• Correct errors
• Improve delivery
• Scan for context
• Report upwards
• Remember
• 1N 3P (Covello)

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Effective Communication of Health Data for
Decision-Making and Action

• Difficile est tenere quae acceperis nisi exerceas
  
• It is difficult to retain what you may have
  learned unless you should practice it. (Pliny the
  Younger)

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• Questions?
• JAnderton_at_cdc.gov
• John Anderton, PhD, MPA
• Associate Director for Communications
• National Center for HIV, STD, and TB Prevention
• September 28, 2004