"Profile of Marketing Students who Take and Pass the Principles of Marketing CLEP exam'

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"Profile of Marketing Students who Take and Pass
the Principles of Marketing CLEP exam.

• Dr. Richard F. James, Professor
• University of Wisconsin-Whitewater
• Mr. John Zimmerman, Marketing Education
  Instructor
• Janesville Parker High School Wisconsin

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Purpose of the Study

• Identify key factors or characteristics of those
  marketing students who take and pass the
  Principles of Marketing CLEP.

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Background of the Study

• A follow-up of the first year of promoting the
  CLEP Principles of Marketing as a strategy to
  establish academic credentials similar to AP
  courses in Wisconsin.
• This year was to have the numbers to identify key
  characteristics of those who pass the CLEP.

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Review of CLEP

• CLEPCollege-Level Examination Program. Accepted
  by over 2,900 two and four-year colleges and
  universities.
• Set up for life experiences (military)
• Principles of Marketing (1 of 34)
• National exam. Local adjustments
• The College Board (AP too)
• One of five business related CLEPs
• www.collegeboard.com/clep

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CLEP Marketing

• How CLEP is administered.
• On college campuses only. Some are restricted to
  own students.
• Results immediately
• ACE Score (normed)
• 50 is considered passing
• Score (normed)
• Local adjustment (scores and credit)
• Wisconsin ranges from 48-57 but
• Ninety minutes (multiple choice)

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CLEP Marketing Study

• Timeline Announced Fall 2005
• Population Jr. or Sr. ME Students
• Materials 10
• Preparation Study Sessions Materials
• Initial Number of Schools 37
• Actual 5 who turned in the data sheets even
  though there were ? more who said they had
  students take it.
• Why? Johns comments and his experiences.

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CLEP Marketing Study-Why Not

• Didnt get started early enough.
• Students decided not to.
• Definitely next year.
• I had three that were going to put their schools
  didnt take it.wrong.
• My students decided not to take it.
• They dont want to do it right now
• The university doesnt take CLEP
• Principal doesnt want them to test.

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CLEP Marketing-Profile

• 28 variables that were to be measured including
• Number of marketing courses
• ACT Score
• Class Rank
• Parents education
• Cooperative Experiences
• DECA Experiences
• Number of AP courses taken

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CLEP Marketing-Initial Analysis

• CLEP ME Exam Data--2006
• 34 exams taken and tabulated.
• In 2005 the Wisconsin ME Mean Score was 61 (fewer
  exams taken).
• In 2006 the Wisconsin ME Mean Score was 48.9.
• Range was 38-70 ACE score
• Gender was 13 Males to 21 females
• 32/34 were seniors
• Average number of marketing courses taken were 2.
• Average grade was 1.3 for marketing courses (A1)
• 8/34 did not participate in DECA

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CLEP Marketing-Initial Analysis

• CLEP ME Exam Data--2006
• 7 took AP courses but not all took AP exams
• All six passed the AP exam but only 2/6 passed
  the Marketing CLEP with a minimum ACE score of
  50.
• 33/34 identified PS education
• 28/32 identified business as their major
• 3 identified education as their major.
• 29/31 identified 4-year university

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CLEP Marketing-Initial Analysis

• CLEP ME Exam Data--2006
• Study Sessions
• 0-3
• School 1-ACE Average 53.8 (4)
• School 2-ACE Average 61.2 (5)
• School 3-ACE Average 46.6 (8)
• School 4-ACE Average 38 (1)
• School 5-ACE Average 56 (6)
• School 6-ACE Average 45 (10)

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CLEP Marketing

• Strategies
• Take it yourself
• Get AP status at your school
• Lobby those universities not offering CLEP credit
  for Mkt.
• Develop informational packets for administrators,
  counselors, students, and parents.
• Perkins funding

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CLEP Marketing

• Benefits
• Can establish marketing as academic as measured
  by CLEP regardless of whether the students
  university takes the creditharder sell.
• 55-80 for three credits-economic value.
• Gives them a taste of college level testing.

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CLEP Marketing

• Cautions
• Some universities (mostly private) are taking a
  hard look at AP credit acceptance. Takes money
  out of their pocket. Some believe that is has
  been oversold.
• Not all believe either AP or CLEP measures what
  is needed especially basic skills area.
• High schools are offering AP at the sophomore
  level.
• 60 credits of CLEP

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CLEP Marketing

• Questions or comments?