Community Needs Assessment Study

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Title: Community Needs Assessment Study

1
Community Needs Assessment Study

Summer/Fall 2001
Department of Planning and Research

2
Last Community Survey

CPCC conducted the Citizens Survey in 1994 as
part of the Strategic Master Plan
This survey was conducted prior to the
multi-campus expansion
It was time to do another

3
Procedures

In the Summer of 2001
An HTML survey was developed
Invitational ads were placed in newspapers on
the CPCC homepage and on the Fall 2001 schedule
198 individuals/businesses completed on-line
surveys

4
Procedures

The same survey was created as a scannable
pencil-paper survey and approximately 350 copies
were distributed by the campus Deans
They were distributed to civic groups
participants at community events and a few
students in CCE classes
Several Deans participated heavily others
participated little or not at all
Surveys were returned by 179 individuals/businesse
s

5
Procedures

Planning and Research offered to do two focus
groups per campus
To date two were done at South one was done at
West and one was done with potential employers at
the new Northeast Campus.
Additional focus groups are planned for West and
Northeast

6
Demographics of Respondents in 2001 (N377) and
1994 (N734)

Gender 2001 1994
male 35.9 65
female 64.1 35
Age 2001 1994
25 or less 19.1 (lt26) lt.01
26-40 37.4 (25-44) 49
41-50 25.1 (45gt) 50
over 50 17.3

7
Demographics continued

Ethnicity 2001 1994
White 75.4 88
African American 17.7 -
Other minority 6.9 12
Employment Status 2001 1994
Unemployed 23.5 26
retired - 20
Employed 76.4 74
full-time 63.5 -
part-time 12.9 -

8
Demographics continued

Income Level (question not asked in 1994)
16.8 earned less than 19999 annually
27.8 earned 20000 - 39999
19.4 earned 40000 - 59999
21.4 earned 60000 - 99999
14.6 earned 100000 or more

9
Demographics continued

Areas of Employment of Survey Participants
20.4 business 6.7 banking/finance
8.8 education 4.0 transportation
8.8 technology 4.0 engineering
7.6 service 3.4 computer
7.3 health 1.5 arts
27.4 other/not listed

10
Relationship of Participants to College

Participants could indicate more than one
response. Participants by percent were
42.4 community residents /potential
students
36.1 current students
25.5 former students
9.3 employers

11
Number of Potential Students by Household

Participants were asked how many in your
household might be interested in attending the
College
77.1 indicated 1-2 individuals
15.6 indicated none
5.1 indicated 3-4 individuals
2.2 indicated more than 4 individuals

12
What Would Be Your Goal in Attending CPCC

Participants could select more than one answer
51.2 Personal interest/enrichment
35.3 Take continuing education courses
33.4 Prepare for different job
33.4 Update skills for current job
19.9 Obtain 2-yr degree and enter workforce
19.4 Obtain diploma/certificate
18.8 Obtain 2-yr degree and transfer

13
Goal continued

15.4 Take a few courses and transfer
15.1 Obtain short-term training (1 sem. or less)
8.8 Improve reading writing and math skills
6.1 Obtain high school diploma or GED
3.4 Prepare for first job
1.6 Take ESL courses

Participants could select more than one answer.
14
Top Goals in Attending Based on Age

Age Group lt26 26-40 41-50 gt50
Obtain degree
enter workforce 41.9 18.2 14.1 6.3
Obtain degree
transfer 45.9 20.4 7.6 1.6
Take courses
transfer 39.2 10.9 6.5 6.3
Prepare for diff. job 10.8 36.5 48.9
31.7
Update skills 17.6 38.0 41.3
31.7
Personal enrichment 39.2 49.6 55.4
66.7
Take ConEd classes 18.9 32.1 44.6
46.0

15
Campus Preference for Attending Classes

Campus of Choice 2001 1994
Central 47.2 45
South 32.4 36
College Without Walls 25.2
West Campus 23.1
North Campus 19.1 11
High School Location 18.8 52
Southwest 16.7
Northeast 10.1
My workplace 10.1
City View Center 5.6

Participants could select more than one answer.
16
Reason for Campus Selection

Close to home 78.0
Close to work 43.8
Easy drive to and from 45.6
Close to daycare or relatives 4.0

Participants could select more than one answer.
17
Reasons Based on Age

Age Group lt26 26-40 41-50 gt50
Close to home 79.7 75.9 81.5 79.4
Close to work 41.9 48.9 50.0 25.4
Easy drive to and from 66.2 40.9 35.9
49.2
Close to daycare or
relatives 2.7 7.3 1.1 3.2

18
Convenient Time to Take Classes

Compare 2001 1994
evenings 72.7 55
on weekends 40.8 28
mornings 32.4 36
afternoons 22.8 17

Participants could select more than one answer.
19
Time Based on Age

Age Group lt26 26-40 41-50 gt50
Mornings 68.9 21.2 13.0 41.3
Afternoons 47.3 12.4 13.0 31.7
Evenings 45.9 78.8 92.4 65.1
Weekends 27.0 48.2 37.5 36.5

20
Time Based on Employment Status

Employed Employed
Unemployed part-time full-time
Mornings 54.1 72.3 15.2
Afternoons 41.2 38.3 13.0
Evenings 51.8 44.7 87.85
Weekends 29.4 19.1 50.9

21
Are any of the following critical to the decision
to attend

The following answered yes
46.8 Tuition waivers
37.1 Federal financial aid
35.9 Scholarships

Participants could select more than one answer.
22
Critical issues in making the decision to attend
- based on age

Age Group lt26 26-40 41-50 gt50
Percent answering yes
Scholarships 48.4 45.9 29.7 6.7
Tuition Waivers 50.9 53.9 43.8
34.5
Federal Financial
Aid Program 42.4 47.8 37.5 6.4

23
Critical issues in making the decision to attend
- based on income level

Income Level lt20K 20-39K 40-59K 60-99K
gt99K
Percent answering yes
Scholarships 57.1 44.7 46.0 24.6
7.1
Tuition Waivers 66.0 51.9 58.2 35.5
20.9
Federal Financial
Aid Programs 59.1 48.1 42.0
20.6 9.3

24
Greatest Barriers to Attending...

Available personal time 49.3
Work Schedule 46.9
Financial Resources 30.2
Time commitment 18.0
Childcare 10.3
My age 5.8
Understanding registration process 5.0
My formal education 5.0
Transportation 4.5
My disability 1.3
Difficulty reading the schedule .8

Participants could select more than one answer.
25
Top Barriers by Age

Age Group lt26 26-40 41-50 gt50
Work Schedule 41.9 51.8 60.9 28.6
Available Time 36.5 55.5 62.0 34.9
Financial
Resources 28.4 40.1 28.3 15.9
Time
Commitment 16.2 16.8 20.7 20.6
Transportation 12.2 1.5 5.4
1.6
Childcare 8.1 18.2 6.5 1.6

26
Top Barriers by Employment Status

Employed Employed
Unemployed part-time full-time
Work Schedule 18.8 44.7 60.4
Available Time 28.2 40.4 59.6
Financial Resources 27.1 31.9 30.9
Time Commitment 7.1 12.8 23.9
Childcare 10.6 10.6 10.4

27
Top Barriers by Income Level

Income Level lt20K 20-39K 40-59K 60-99K
gt99K
Available Time 32.1 47.3 52.3 63.9
51.0
Work Schedule 37.5 50.5 50.8 50.0
46.9
Financial
Resources 44.6 39.8 40.0 20.8
4.1
Time
Commitment 8.9 18.3 18.5 19.4
20.4

28
Services Considered Important in Making the
Decision to Attend

94.6 parking
87.9 library
87.7 bookstore
75.1 academic advising
70.5 career services and job placement
61.6 financial aid
60.0 tutoring services
50.3 food services
48.8 lifetime email address
36.0 student activities and campus life
29.0 bus transportation

Participants could select more than one answer.
29
Top Services Considered Importantby Age Group

Age Group lt26 26-40 41-50 gt50
Academic Advising 83.3 70.7 74.4 6.0
Career Services 74.0 70.7 68.5
52.5
Tutoring 75.3 64.2 52.8 46.6
Student Activities 66.2 38.5 19.8
18.3
Library 90.5 86.7 90.8 85.2
Bookstore 94.6 86.6 87.8 83.9
Food Services 74.3 47.8 41.1
43.5
Financial Aid 64.9 72.1 63.2
35.5
Parking 94.6 92.6 95.5 98.4
Transportation 41.9 31.3 23.0
18.0
Lifetime Email 56.2 45.9 46.1
53.2

30
Top Services Considered Importantby Employment
Status

Employed Employed
Unemployed part-time full-time
Academic Advising 83.5 78.7 72.7
Career Services 79.3 78.3 66.8
Tutoring 63.7 72.7 58.2
Student Activities 38.3 60.9 29.8
Library 92.4 89.1 86.8
Bookstore 92.7 88.9 86.4
Food Services 51.2 70.2 46.5
Financial Aid 67.1 68.1 60.2
Parking 91.6 95.7 95.6
Transportation 32.9 44.7 24.8
Lifetime Email 50.6 50.0 48.7

31
Top Services Considered Importantby Income Level

Income Level lt20K 20-39K 40-59K 60-99K
gt99K
Academic Advising 89.1 85.6 80.0 66.2
52.1
Career Services 89.1 81.3 72.3 63.9
40.8
Tutoring 77.4 70.0 69.8 47.1 34.7
Student Activities 56.4 42.2 30.8 31.9
12.2
Library 98.2 91.2 92.3 81.9 81.2
Bookstore 94.5 93.4 84.4 86.1 79.2
Food Services 66.1 52.2 55.4 40.3
39.6
Financial Aid 80.4 80.4 76.6 36.6
25.0
Parking 94.6 92.4 98.4 94.4 93.7
Transportation 50 33.0 28.1 19.7
14.6
Lifetime Email 63 56.5 53.8 43.1
33.3

32
Preferred Time and Method of Using These Services

Method
61.5 via Internet/web page
34.6 in person
3.8 via mail
Time
63 evening
26.6 daytime
10.4 weekends

33
The Best Way to Receive Information about CPCC

54.6 CPCC catalog/schedule
42.2 newspaper
34.5 Internet
29.4 word-of-mouth
17.0 television or cable channel
9.3 radio
5.8 workplace or company newsletter
3.2 billboards

Participants could select more than one answer.
34
Aspects of our MissionWhat They Didnt Know

College offers pre-college programs
(ESL basic skills adult HS etc.) 43.8
College offers college transfer programs 42.6
College has supportive student environment 40.7
College contributes to economy of community 37.8
College strengthens social life of
community 37.0
College offers technical career programs 36.3
Quality of faculty 32.3
College has available students services 28.3
College meets individual student needs 26.7

Percent responding I dont know
35
What They Didnt Know continued
Percent responding I dont know

College contributes to cultural life of
community 26.5
Provides high quality programs and services 19.7
College has variety of methods
(in-class distance ed. etc.) 18.3
College is financially affordable 13.6
Variety of class times 11.8
Commitment to lifelong learning 11.5
College offers a variety of programs 8.6
College has convenient locations accessible
to work and home 4.4

36
Aspects of Our Mission -Mean Scores (How Were
Doing)

Commitment to lifelong learning 3.23
College offers a variety of programs 3.17
College has convenient locations accessible
to work and home 3.14
College offers technical career programs 3.12
College has variety of methods
(in-class distance education etc.) 3.10
College is financially affordable 3.07
College offers pre-college programs
(ESL basic skills adult HS etc.) 3.06
Provides high quality programs and services 3.05

Mean Score
Scale 1-4 -poor fair good excellent
37
How Were Doing continued

College offers college transfer programs 3.00
Quality of faculty 3.00
College contributes to economy of community 2.94
College meets individual student needs 2.90
Variety of class times 2.89
College has available students services 2.86
College contributes to cultural life of
community 2.85
College strengthens social life of community 2.83
College has supportive student environment 2.80

Mean Score
Scale 1-4 - poor fair good excellent
38
Participants Were Asked.

Were you aware that a student who completes
their first two years of college coursework at
CPCC and is accepted at any of the UNC four-year
institutions will enter as a junior and all
course work will transfer
53.6 indicated that they were aware of our
articulation agreement

39
Participants Were Asked.

Are you aware that high school students in CMS
are allowed to earn college credit while
attending CPCC during their junior and senior
years
52.9 were aware of our college-experience
programs

40
Perceptions of CPCC

Overall perception of CPCC
79.4 positive or very positive
9.5 neutral or no opinion
3.3 poor
Would you recommend CPCC to a friend or family
member
99.2 said yes (82 without reservation and
17.2 with some reservation)

41
What can CPCC do to attract students to the
College

More marketing and visibility
Advertisements
Career fairs
More information on internet
Radio cable TV or direct mail
Free workshops
Work with high schools
Special programs in businesses
Annual event highlighting opportunities

42
to attract students continued

More variety of courses
more routes to get the GED
more courses at area campuses and centers
adult enrichment programs
offer Information Technology courses like ECPI
instead of Information Systems
more flexible scheduling (eve. and weekend)
more technical/vocational skills courses
specific courses (aviation photography writing
history)

43
to attract students continued

Student Services Issues
More financial aid services
Appeal to special interest groups
single-parents with older kids to encourage them
to return to school
Older adults to overcome fears of learning
Reliable information on tutors and how to contact
them

44
What programs would you be interested in studying

1. Technology Courses
Digital photography
Computer applications
Web design/development courses
Desk top publishing
Computer software
IT certification in ConEd
E-commerce
Update your skills in Microsoft
Programming

45
. Programs continued

2. Culinary and Health
hospitality education through CWW
cooking and the use of herbs
alternative medicine and medical terminology
healthcare respiratory care and nursing
3. Arts
Dance
Yoga
Art (for credit and non-credit)
Music
Creative writing

46
... Programs continued

4. Office related
human resources
starting your own business
business administration
purchasing certification
marketing
insurance
public relations
financial investing and financial counseling
grant writing

47
... Programs continued

5. Miscellaneous
Spanish and other languages
Aviation professional pilots certification
Auto mechanics welding pluming
Child development
Career services and career preparation
Classes for fun (hobbies)

48
As a community college what does CPCC do well

Great access place courses and time
Availability to those who wouldnt otherwise have
an opportunity
Variety of programs
Basics in all areas
Prepares students to fill the need in the
community
Provides opportunities to people at different
times in their lives todays career patterns
from Kids College to seniors
Communicates with and touches the community
Provides continuing education
Reasonable price
Serves the community