Barracuda Spam Firewall Product Launch

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Company and Product Presentation
Kazmi Obaidullah Sales Manager Middle East
kobaidullah_at_barracudanetworks.com
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Company Background

• Mission
• Deliver easy to use and cost effective solutions
  for protecting email servers
• Founded December 2002
• Research and development since 2001
• Barracuda Spam Firewall Launch October 2003
• Barracuda Spyware Firewall Launch April 2005
• Headquarters in Mountain View, California
• Offices in Europe (UK), China (Shanghai), Canada,
  Australia, India, Japan, Pakistan, United Arab
  Emirates (Dubai), and USA
• 130 employees worldwide
• Experienced management development team
• Privately Funded
• Profitable
• Market Leader
• 21,000 customers worldwide

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Experienced Management Team

• Dean Drako, President and CEO
• Zach Levow, VP Engineering
• Michael Perone, VP Marketing
• Niall King, VP Managing Director, Asia Pacific
• Paul Thackeray, VP Managing Director, EMEA
• Peter He, VP Managing Director, China
• Ezra Hookano, VP Sales, North America
• JoseLuis Sanchez, VP Sales, Latin America
• Gail Holmen, VP Enterprise Sales

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Market Outlook

• Anti-spam market
• Similar in size and scope to firewall and
  anti-virus markets
• By 2007, 80 of all security solutions will be
  delivered via a dedicated appliance.
• Source IDC Research
• Firewall market
• Reached 3.8 billion in 2003
• Expected to reach 5.5 billion in 2005
• Anti-virus market
• Approximately 4 billion in 2004
• Expected to reach 4.4 billion by 2007

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Barracuda Networks Strategy

• Similar in progression to firewall market

Firewall Market
Check Point Software 50K
Nokia/Cisco Software/Hardware 50K
NetScreen Hardware 5K
Spam Firewall Market
Barracuda Networks Hardware 5K
IronPort/CipherTrust Hardware/Software 50K
Brightmail Software 100K
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Barracuda Spam Firewall

• Comprehensive email protection
• Blocks spam and virus inbound and outbound
• Integrated hardware and software solution
• Ease of use
• Plug-and-play
• No changes needed to email servers
• Enterprise Features
• Reliable and Robust
• Aggressively Priced
• No per user licensing fees
• Market leading anti-spam appliance

Launched October 2003
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Barracuda Spam Firewall Family

• Spam Firewall 200
• 1,000 users
• 1 million messages/day
• Spam Firewall 300
• 2,000 users
• 4 million messages/day
• Spam Firewall 400
• 10,000 users
• 10 million messages/day
• Spam Firewall 600
• 25,000 users
• 25 million messages/day
• Spam Firewall 800
• 30,000 users
• 30 million messages/day

Clustering support for redundancy and
higher capacity
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Barracuda Spam Firewall

• Eliminates Spam and Virus
• Protects your email server and your company

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Key Features

• Spam Blocking
• Tagging, Quarantine, Blocking
• Bayesian Algorithm
• SpamAssassin Scoring
• RBLs
• Keyword Filtering
• Rate Control
• Denial of Service Protection
• Intention Analysis
• Anti-spoofing/phishing
• SPF/Sender ID
• Include basic outbound filtering functionality
• Virus Filtering
• 2 layers
• Decompression of Archives
• File Type Blocking

• Administration
• Reporting
• Email Processing History
• Whitelists Blacklists
• Clustering
• Configuration Backup
• Per-user quarantine
• Others
• Hardened OS
• Compatible with all Email Servers
• Multiple Domains
• Multiple Email Servers
• HTML Analysis
• Syslog compatible

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Architecture 10 Defense Layers

• High performance
• Easily scalable

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Barracuda Spam Firewall Model Comparison
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Barracuda Central - Energize Subscription

• Barracuda Central
• 24x7 operation
• Monitors Spam and Virus
• Trends
• Changes
• New outbreaks
• Hourly Updates
• Spam rules
• Virus definitions
• Keeps Barracuda Spam Firewall worry free and
  accurate
• No maintenance for IT dept.

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Web Interface

• Easy
• Intuitive
• Consistent
• Multiple Languages
• Configure and forget
• 96-98 spam blocking with no adjustments

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Award-winning Barracuda Spam Firewall
Ive reviewed many security products, but its
rare for me to be so impressed with a product
that I want to keep and use it after the review.
Barracuda Networks Spam Firewall is my favorite
keeper so far this year. Roger Grimes,
InfoWorld
Meet Barracuda Networks inexpensive, easy to
set up, effective and very manageable antispam
and antivirus firewall appliance. - Editorial
Staff, Network Computing
We have found that the Barracuda Spam Firewall
system works extremely well, such that we will
regret sending it back. We may well get very
difficult about it. Mark Gibbs,
NetworkWorldFusion
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Competitive Analysis
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Customers
Technology/ Internet
Education
Government
Financial
Corporate
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Customers
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What Customers are Saying
We were attacked by a server sending out the
Worm.Bagel.AF.2 virus. Nothing on the network got
infected, though. When my boss asked about what
happened, I told him The Barracuda ate the
virus. Thanks again for the great product.
-David Goranson, Gores Technology Group

• In my humble opinion, you need look no further
  The Barracuda Spam Firewalls provide the optimal
  balance of spam/virus filtering at a cost
  effective price point. -Richard Applebaum,
  Caltrans

We are very happy with the Barracuda Spam
Firewall. It's doing its job, so we can do
ours."- Darryl Dirickson, Georgia Institute of
Technology
My employees were spending so much of their time
weeding through spam emails, often times deleting
important emails in the process, that they
couldn't get their work done. The Barracuda Spam
Firewall has turned email into a productive
business tool again. We are very pleased.
-Robert Stephen, NMCGroup
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Customer Support

• World Class 24x7 technical support
• Support objective
• No voicemail
• No phone trees
• 100 satisfaction

You really went out of your way to help
troubleshoot our networkmy sincere thanks for
your insight and help. Things all seem to be very
smooth now. -Dan Cochran, Saratoga-Los Gatos
High School District
The response from your technical support in
addressing issues, has been good. Many times
(they have) assisted me on Saturdays (they)
always goes out of the way to help and respond to
my e-mails very rapidly. -Don Logan, City of
Fairbanks, North Borough
I emailed (technical) support with a couple of
quick questions and they got back with me very
quickly, I also added a few suggestions about
future software enhancements that they said would
be forwarded on down the line.  All in all, great
product at a great value. -Chris Martin, Hampton
City Schools
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Summary

• Powerful Enterprise-class Solution
• Comprehensive feature set
• Spam and virus protection
• Automatic updates
• Easy to install and use
• Affordable (no per user fees)
• Award-winning Spam and Virus Solution
• Strong and Focused Reseller Program
• Price, Performance, and Market Leader

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Barracuda Spam Firewall Outbound

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Barracuda Spam Firewall - Outbound

• Comprehensive MTA
• Ensure properly formatted outbound email
• Includes Barracuda Spam Firewall Features
• Easy to use and Configure (web interface)
• Secure
• Reporting and logging
• Stops Virus Proliferation
• Enforces Corporate Regulatory Policies
• Foul language and security
• HIPAA, Sarbanes-Oxley
• Prevents Spamming Open Relay Function

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Barracuda Spam Firewall - Outbound Deployment
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Barracuda Spam Firewall - Outbound Key Features

• Administration
• Email Blocking, Quarantining
• Reports, Graphs, and Statistics
• Clustering Support
• Multiple Domain Support
• Web-based Interface
• Others
• Hardened OS
• Compatible with all Email Servers
• Supports Multiple Email Servers

• Stops Virus Proliferation
• Dual Layer Virus Blocking
• Decompression of Archives
• File Type Blocking
• Virus Outbreak Warning
• Enforces Corporate Policies
• Footer Attachment (HTML/text)
• Keyword Blocking/Quarantine
• Attachment Blocking/Quarantine
• Regular Expression Matching
• Prevents Spamming
• Rate Controls
• Domain Restrictions
• IP Restrictions
• User Authentication
• Remote User Support

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Barracuda Spam Firewall Outbound Model
Comparison
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Web Interface

• Easy
• Intuitive
• Consistent
• Multiple Languages

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Barracuda Spam Firewall - Outbound

• Spam Firewall 200 Outbound
• 1,000 users
• 50,000 messages/day
• Spam Firewall 300 Outbound
• 2,000 users
• 200,000 messages/day
• Spam Firewall 400 Outbound
• 10,000 users
• 500,000 messages/day
• Spam Firewall 600 Outbound
• 25,000 users
• 1 million messages/day
• Spam Firewall 800 Outbound
• 30,000 users
• 1.5 million messages/day

Barracuda Spam Firewall Outbound Mode
Pricing is the same as Barracuda Spam Firewall
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Barracuda Spyware Firewall

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Barracuda Spam Firewall Background

• A powerful anti-spam and anti-virus appliance
  that is easy to use and affordable for businesses
  of all type
• Features unique layered defense approach and
  intuitive management console for administrative
  control
• One of the highest spam and virus accuracy
  ratings in the industry
• Success
• Quickly became the price and performance leader
• Recipient of a dozen awards and industry honors
• More satisfied customers than any competitor
  (20,000)

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Spyware Defined

• Spyware is software that is downloaded onto a
  computer and then secretly collects and forwards
  information or displays advertising
• Dangers
• Intellectual property theft
• Productivity loss
• Privacy invasion
• Identity theft

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Spyware What is the Pain?

• User productivity severely impacted
• Desktop contains distractions
• Desktop very slow to operate
• Help desks are overwhelmed with calls
• Gartner claims 25 of help desk calls are about
  spyware
• Cost to diagnose and repair computers
• Cost to replace or reinstall computers
• Difficult to remove
• Infrastructure performance
• Degrades desktop performance
• Uses bandwidth and therefore increases bandwidth
  costs
• Unknown risks and liability
• Information going out of the organization without
  any controls
• Spyware reporting to servers on the Internet

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Spyware is Nasty

• Installation of spyware can be done with five
  lines of code
• Thousands of exploits on Windows and IE systems
  enable installation
• Tricky text and social engineering to install
• Moving scrollbar can install spyware
• Drive by downloads require no installation
  simply viewing a spyware Web site can do the
  trick
• Exploits in toolbars
• Spyware download can compile on the fly
• Typical spyware installation contains 25 Trojans
  that will infect different areas of the computer
• Some spyware is nearly impossible to remove and
  requires re-installation of the OS

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Getting Spyware is Easy

• Drive-by installations
• Socially engineered downloads
• Spoofed certificates
• Spoofed DNS
• OS and IE exploits
• Thousands of exploits can install software
• Bundled free software
• Kazaa and other music-related software
• DIVx and other video-related software
• Smileys
• Toolbars
• Discount programs/systems

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Customer Demand for Spyware Solution

• Problem already exists for many companies
• Some industry analysts estimate that as much as
  90 of all computers connected to the Internet
  already have a spyware problem
• Growing awareness of problem
• Recent estimates indicate as much as 65 of
  businesses will implement a solution in 2005
• Not many trusted enterprise solutions available
• Handful of vendors offering desktop solutions
• Building on Barracuda Spam Firewall success
• Customers seeking a powerful, easy to use, and
  affordable appliance solution for spyware

Introducing the Barracuda Spyware Firewall
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Introducing the Barracuda Spyware Firewall

• The first focused gateway appliance for
  powerful spyware, malware, and adware protection
• Prevent spyware, dont repair it!

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Spyware Solution Criteria

• Prevention
• Stop spyware before it reaches the desktop
• Do not rely on desktop configuration
• Catch spyware so removal is not necessary
• High performance
• Low latency and high throughput
• Low cost
• Easy-to-manage and install
• Automatically keeps up-to-date
• No per user fees, reasonable update fees
• Adaptable
• Configurable and reliable

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Barracuda Spyware Firewall

• Preventative, reactive proactive measures
• Content filtering
• Blocks access to known spyware Web sites
• Blocks inappropriate content and Web site
  categories
• Stops spyware virus downloads
• Including drive-by downloads that are unknown to
  the user often through ActiveX
• Blocks .CAB, .OCX, .EXE, and .DLL files
• Detects blocks spyware access to the Internet
• Finds and blocks existing spyware installations
• Facilitates spyware removal
• Informs Administrator of infected machines and
  infection type

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Key Features

• Spyware Activity Blocking
• Reporting
• Detect spyware access to Internet
• Block spyware access to Internet
• Infected client and statistical reports
• Additional Features
• IM blocking controls
• Web acceleration/caching
• Traffic reporting
• System Administration
• Web-based interface
• Statistical reports
• Whitelist and blacklists
• Comprehensive logging
• Secure remote administration

• Web Filtering
• Block spyware Web sites
• Block Web site categories
• Block inappropriate content
• Flexible policy enforcement
• Spyware Download Virus Blocking
• Signature-based blocking
• Rule-based blocking
• Dual layer virus blocking
• Decompression of archives
• File type blocking

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Architecture
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Barracuda Spyware Firewall

• Powerful, easy to use install
• Intuitive user interface
• Affordable
• No per user fees
• Available in five models
• Spyware Firewall 210
• Spyware Firewall 310
• Spyware Firewall 410
• Spyware Firewall 610
• Spyware Firewall 810
• Energize Update Subscription
• Similar to Barracuda Spam Firewall
• Inline hardware appliance
• Complete scalability for growing organizations

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Barracuda Spyware Firewall Model Comparison
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Barracuda Spyware Firewall Deployment
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Network Deployment

• Barracuda Spyware Firewall
• at Internet access points

• Barracuda Spam Firewall
• in front of email server

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Barracuda Central - Energize Subscription

• Barracuda Central
• 24x7 operation
• Monitors latest spyware Web sites virus threats
• Hourly updates
• Latest updates on spyware virus outbreaks sent
  direct to all Barracuda Spyware Firewall
  customers
• Keeps Barracuda Spyware Firewall worry free
  accurate
• No maintenance for IT department

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Web Interface

• Easy
• Intuitive
• Consistent
• Multiple Languages

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Barracuda Spyware Firewall Provides

• Prevention
• Gateway solutions stop spyware before it enters
  the network
• High performance
• Models provide high performance and near zero
  latency
• Low cost
• No per user fees
• Simple pricing per appliance
• Low price
• Adaptable
• Flexible configuration options

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Conclusion

• Barracuda Networks
• Number one provider of anti-spam appliances
• Reliable, robust, and easy-to-use solutions
• Barracuda Spyware Firewall
• Comprehensive protection from spyware
• Includes content filtering
• Includes virus filtering
• Aggressively priced
• The right solution at the right time
• Prevent spyware, dont repair it!

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Thank You!