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Consumer Behavior

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Title:

Consumer Behavior

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Understanding human behavior in purchase/nonpurchase situations ' ... example: use of discount coupons. Self-Concept. Components. real self ... – PowerPoint PPT presentation

Number of Views:2832
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Date added: 7 December 2009
Slides: 39
Added by: Username withheld or not provided
Learn more at: http://polaris.umuc.edu

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