European Adoption

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• European Adoption
• MIT Enterprise Forum,
• RFID SIG
• April 2, 2007                

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TAGSYS

• TAGSYS SOLE BUSINESS IS RFID
• Designs innovative RFID systems - tags (HF
  UHF), readers, systems
  
• Manufactures RFID tags. (HF and UHF)
• Develops RFID Infrastructure Management Software
  - e-Connectware
  
• Provides Integration services to deliver working
  RFID solutions.

P3 Integration Services
TAGSYS
Enterprise Systems Data Networks
Middleware
Tags
Chip
e-connectware Infrastructure Management
Readers/ Antennas
Tag Assembly
RFID INFRASTRUCTURE
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TAGSYS Vision

• VISION
• Be the market leader for item-level tagging
• by delivering end-to-end RFID Systems

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Selected Industries Build-as-you-grow

• Adoption factors
• Technology development (RAS)
• Tag price/volumes/ROI
• Standardization Regulatory
• Mandates
• Adoption pace / sector
• Closed loop applications are at maturity state
• Pharmaceuticals are engaging in RFID projects,
  driven by regulatory issues, strategic
  initiatives, and counterfeiting concerns
  
• The key drivers for luxury sector are anti
  counterfeiting, brand value, and inventory
  management
  
• Courier, FMCG (Fast Moving Consumer Goods) and
  Food Products are price-driven and require large
  tag volumes
  

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EUROPE
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TAGSYS strong European Presence

TAGSYS France location
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Tagsys RFID systems are used in hundreds of
applications worldwide
Current applications provide innovation the
building blocks for future large-volume solution
s
I N V E S T O R   P R E S E N T A T I O N
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EUROPECase Studies
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Pharmaceuticals
INSERT REVISED IMAGE OF RFID BOTTLE LABEL WITH HF
TAG ILLUSTRATION
Although one thinks Pharma is a US opportunity.
Manufactured in Europe
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Management of High-end Jewelry Inventory

• Headquartered in Geneva, de Grisogono is famous
  for returning the black diamond to the center of
  the jewelry industry by incorporating it into its
  innovative designs
• About 15 stores around the world, 2 of which
  (Geneva and Paris) already equipped with TAGSYS
  RFID systems
  

• Each jewelry is a unique piece,
• and has a unique ID number
• Several jewels are placed on trays
• Inventory control is taken upon
• entering/exiting safes and glass
• displays

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Client benefits Fast and accurate inventory

• A fast, secure and reliable identification of all
  jewels at all stores
  
• Timely data management of jewels
• Faster more accurate reading
• Reliable and secure identification
• Photos of jewels on tray appear on screen for an
  additional visual control
  
• Less human errors
• Less time consuming work
• More time spent servicing clients
• Future developments
• Install the RFID inventory system at all 15
  stores within year-end

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Management of a Biobank

• Paoli Calmettes Institutes Cell Therapy Facility
  and Tumor Cell Bank
  
• Highly valuable facilities shared by patients,
  physicians and scientists alike
  
• One of Frances most prestigious hospital
  research laboratory
  
• Europes largest research institute for cancer
• Researches conducted there require the most
  timely, precise and efficient management of human
  pathology samples that are processed and stored
  in an extreme environment

• Vials containing stem cell and cancer research
  samples
  
• 1300 new samples registered each month
• Vials are stored in refrigerators and tanks
  filled with liquid nitrogen
  

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Client benefits accuracy and security

• A secure and reliable identification of
  biological samples despite harsh storage
  conditions
  
• Fast data management of samples
• Faster more accurate reading
• Less human errors
• Less time consuming work
• More time spent doing medical researches
• Future developments
• Using TAGSYS RFID systems for the traceability
  of bags containing liquids (i.e. IV, blood).

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RFID-Based Cash-in-Transit Management Solution

• One of worlds largest bank
• Europes largest internet bank
• Netherlands largest retail bank
• 1300 branches

• 200 national branches moving to RFID
• An average of 10,000 sealed envelopes issued per
  week
  

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Client benefits security, efficiency and accuracy

• Automated real-time inventory of money bags in
  the safe
  
• Check-in/check-out of bags is automatically
  recorded and monitored
  
• Bank staff does not need to attend to cash
  deliveries, increasing their security and freeing
  up customer facing time
  
• Cash-in-transit companies enjoy more flexibility
  in planning deliveries to the branches
  
• Permanent knowledge of cash inventories allows
  for improved cash-in-transit forecasting
  

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EUROPEIssues re adoption
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Three Recent European Customer Questions/Concerns

• Economical life time. - What is the chance that
  he will invest today in todays technology and
  that (e.g. in three years time) an other
  technology (e.g. polymer tags) will make a
  cheaper/better solution possible.
• UHF/HF - Which to use?
• Patent licensing. - Confusion. Who needs to
  license what? What risks do I have as an end
  user/ early adopter?
  

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UHF regulations are still an issue
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EUROPETrends
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TREND 1 Growth of Counterfeit/ Grey Market
Source The Centre for Medicines in the Public
Interest, 9/14/2005
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TREND 2 Diversity

• SYMBOLOGIES
• general barcodes
• Codabar - both USS and Traditional format
  supported Code 128 - full ASCII character set
  supported Code 25 - also known as Interleaved 2
  or 5, supported with and without check digit
  Code 39 - supported with and without check code
  Code 93 - full ASCII character set supported
  EAN 128 - all application identifiers supported,
  plus composite component EAN 13 - including
  addon and composite component EAN 8 - including
  composite component MSI - including option to
  display data JAN 13 - variation of EAN 13 used
  in Japan JAN 8 - variation of EAN 8 used in
  Japan Plessey - hexadecimal character set
  Telepen - including compressed numeric mode UPC
  A - including addon and composite component UPC
  E - including addon and composite component
• reduced space symbologies (RSS)
• Data Matrix - two dimensional barcode you can
  specify size and shape PDF 417 - two dimensional
  barcode you can specify rows and columns Micro
  PDF 417 - two dimensional barcode more space
  efficient than PDF 417, but smaller data set
  Samsung PDF 417 - two dimensional barcode you
  can specify rows and columns, data can be input
  in hexadecimal RSS 14 - including Stacked and
  Omni-Directional variations, plus composite
  component RSS Expanded - all application
  identifiers supported, plus composite component
  RSS Limited - including composite component
• publishing barcode types
• ISBN - including EAN Bookland, UPC Price Point,
  Item Specific and the new ISBN 13 barcode ISMN -
  for sheet music ISSN - for newspapers and
  magazines
• pharmaceutical barcode types
• 2D Pharma Code - based on Data Matrix with
  colour fields GlaxoSmithKline - variations of
  Pharma Code, EAN 13, EAN 8, Code 39 and MSI used
  by GSK HIBC - specific applications using Code
  39, Code 128 and EAN 128 IKS - variation of EAN
  13 used in Switzerland IMH - variation of Code
  39 used in Italy Kurandt - you can specify
  number of bars Novartis Pharma - variation of
  Pharma Code used by Novartis Pharma Code - can
  colour bars individually PZN - variation of Code
  39 used in Germany
• postal barcode types
• Four State - used in UK and some other countries
  PostNet Zip - used in USA includes FIM code
  
• proprietary retail barcodes

EAN13
Posinet (USpost)
Stacked Barcodes PDF417
Datamatrix
Maxicode
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What the RFID future will look like?

• LF, HF, UHF
• Microwave antenna on chip
• Active, Battery Assisted passive
• Sensor Tags, NFC, Printed ICs
• Rubee, Zigbee

Headquarters
DB
E-CONNECTWARESERVER

• Network

WiFi enabled
Single Console View

• Multiplying tag, readers and sensors types create
  a grid or mesh
  
• Business logic and value added services come via
  the network
  
• Mobility and subscription services move RFID to
  ubiquity
  

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Network of Devices
CHALLENGE Is to manage the infrastructure
All frequencies Different data sizes Added featu
res Sensors Different tags for different parts o
f your business
Evolving technology
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S/ware layer to manage infrastructure diversity
Data Integration Layer
Not just data management
DB
Middleware
EAI
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Thank You!
Alastair McArthur, CTO, TAGSYS alastair.mcarthu
r_at_tagsysrfid.com