REVERSE MARKETING AND LOGISTICS - PowerPoint PPT Presentation

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REVERSE MARKETING AND LOGISTICS

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BUYING PLANS NEED TO GIVE PRIORITY TO NEEDS OF THE BUYING ORGANIZATION. NEED FOR A COUNTERVAILING FORCE..SUCH AS REVERSE MARKETING. ... – PowerPoint PPT presentation

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Title: REVERSE MARKETING AND LOGISTICS


1
REVERSE MARKETING AND LOGISTICS
  • Organizational Buying Markets

2
MAIN PRINCIPLE
  • BUYER/SELLER RELATIONSHIP IS REVERSED.
  • BUYERS SEEK OUT THE OPTIMUM SELLERS.

3
LIVING IN A WORLD DOMINATED BY MARKETERS
  • BUYING PLANS NEED TO GIVE PRIORITY TO NEEDS OF
    THE BUYING ORGANIZATION.
  • NEED FOR A COUNTERVAILING FORCE..SUCH AS REVERSE
    MARKETING.

4
  • THE CONCEPT IS BUILT AROUND LONG TERM
    RELATIONSHIPS.
  • JAPANESE DEVELOPED MANY OF THESE CONCEPTS AROUND
    THEIR KEIRETSUS.
  • SUPPLIERS LOCATE CLOSE TO CUSTOMERS OR A DEPOT
    NEARBY.

5
THE VALUE OF A GOOD SUPPLIER
  • EVERY SUPPLIER SWITCHING HAS A COST.
  • A BETTER SUPPLIER GOES WELL BEYOND THE MINIMUM.
  • WHEN YOU FIND A GOOD ONE KEEP IT AND GROW
    TOGETHER IN EFFECTIVENESS.

6
REASONS FOR REVERSE MARKETING
  • 1. HIGHER PROFITS
  • 2. MARKET DEFICIENCIES
  • 3.FUTURE CONSIDERATIONS
  • 4. SOCIAL ,POLITICAL GEOGRAPHICAL
    CONSIDERATIONS.
  • 5. TECHNOLOGICAL CONCERNS.27
  • 6. CONGRUENT WITH JIT QUALITY CONTROLS
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