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CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS - PowerPoint PPT Presentation

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CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS

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Firms are seeking to build 'power' or 'mega' brands that ... Domino's fruit-flavored bubble gum. Smucker's ketchup. Fruit of the Loom laundry detergent ... – PowerPoint PPT presentation

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