Triple Topline Denial Value Multiplying Network Maps can unbox: value Addition

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2010s Last Call for Sustainability Decade
Inconvenient Consequences of worlds greatest
maths mistake The bad news is that most of the
world's largest organizational systems, do not
fully measure or value trust, transparency,
responsibility and sustainability. Moreover what
isn't measured in every human decision making
cycle gets compounded out of peoples behaviors
over time. The Wall Street debacle reflects this
exponential destruction. The good news is that we
could start to resolve every local
sustainability-exponentials crisis if we adapted
a mathematical antidote www.trilliondollaraudit.co
m
RSVP chris.macrae_at_yahoo.co.uk Washington DC 301
881 1655
Triple Topline Denial Value Multiplying
Network Maps can unbox value Addition Accidental
ly most global professions own business cases
now depend on perpetrating the greatest mistake.
As 5 accountants raced to go global circa 1990,
they had no measure of systemic goodwill so they
asked other global professions to calculate
separable bits of it eg global ad agencies were
delighted to make up a brand valuation algorithm
that went up the more you advertised Moreover the
mathematical cure needed takes on opposite
stochastic form to one precise looking number of
historical performance Moreover the first
networking generation needs to resolve the
ideological war of ruling administratively with
one macro standard versus entrepreneurially
integrating round micro context enriching details
call this superpower versus superempowerment if
you will which global do you want your children
to spin with? Clue Gandhi Einstein chose
superempowement when faced with parallel top-down
professional-monopoly crisis www.worldclassbrands.
tv www.nobeleconomicspeace.com
Urgent tests of the future Try out trillion
dollar audit as a game see if it provides
innovating insights you value rather than locking
away mathematicians to argue over theories
concerinng the worlds greatest maths
mistake Read what one microeconomist forecast
was at stake in 1984 10 times more health and
wealth to share by 2024 if we integrate
localities into global the micro way ahead and
note how every crisis timeline he outlined has so
far been breached- from loss of peace dividend
with end of 2 superpower era, from failure to
seize solar energy dividend, through not using
the internet as the smartest media by sharing
life critical knowledge needed to end poverty and
attain millennium goals. http//www.normanmacrae.
com/netfuture.html
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dare we explore 4 critical maths assumptions
microeconomists and community generating
entrepreneurs make the other system way round
from macroeconomists and masters of global
administration
Sustainability valuation involves leaders and
everyones openness in compounding exponentials
governance
Designing a system to fit a free market exchange
involves integration round a 10-win game
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The Worlds Greatest Maths Error Fallible
globalisation began as 5 accountancy firms hid
their incomplete understanding of goodwill in the
race to rule global accounting with a monopoly of
tangible metrics. Other global professions
followed in this macro rush even though
entrepreneurs since 1976 had demonstrated why and
how micro generates 10 times more economic
patterns of wealth and health Good News and Bad
news all sustainability crises in communities
have a common maths solution
Opportunities and Threats of innovating
networking system times system connections need
appreciation of value multiplication not just
separations value add. 100-win and 100-lose
games are now possible Dotcoms were playing
100-win game without knowing it so was wall
street banks what if climate crisis is such a
game too?
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Prior to globalization, 6-win intrapreneur
system free market exchange



Can our unique organising purpose
sustain a system model that multiplies
the trusts demanded by employees, customers and
owners and productive knowhow flows of
individuals, groups and leadership hierarchy
Reference Were All Intrapreneurial Now-
Purposeful system model for service
economy Norman Macrae, The Economist , 1982



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Globalization requires integration of 4 new value
multipliers
Can we ensure local societies needs are
communally partnered and their peoples
productivities developed? Can each global
markets vision/mediation sustain global partners
compete transparently to sustain the sectors
deepest responsibilty to progress human lot






Reference 2024 Report will network generation
design local integration by global to compound 10
times more or less health wealth by 2024
Norman Chris Macrae,1984
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Is 10-win system design possible what results
can it compound?
Study The Case
Clue Born 1970s Nation with the shortest
straw From Raj Colonialism In desperation
designed the simplest 10-win system As a model
first used in banking then in clean energy then
in mobile nets for the poor
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Unique Organising Purpose Grameen Bank to 2008 -
the first third century
From 27 loans to poor villagers in the poorest
nation to a bank of 7 million members, a major
position in mobile software partnerships, a
leader in micro solar, an open source replicator
of life critical service franchises, and Yes We
Can www cheerleader of 2010s as The
Sustainability Decade. What global market cant
gain from innovating a sustainability benchmark
from the creator of 10 times more economic
services for the poorest in global banking,
energy and new media. Collaboration leader of the
net generations united space race to end poverty
Trust in the most heroic organisational mission
the world has ever seen
K1
Joy of doing vital work and empowerment of action
learning
V1
Sustainability of the bank depends on 5 branches
transfering knowhow to realise the greatest
increase in productive flows of 7 million people
ever seen, and a transformation in capacity of
their next generation
V2
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Worlds number 1 in empowering leadership
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1974 famine First Loans
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08 Future Capitalism End-poverty innovation
solutions consultant for trillion dollar industry
sector responsibility and capitalism 1 brand
multiplying goodwill. Unite citizen demand for
more SMBAs than MBAs
76 Grameen Begins
First legislated social business model
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96 You Can Hear Me Now Exponentially Leads End
of Digital Divide Microeconomics of mobile
136000 centre-hubs network. TheGreenChildren
theme song first Celebrates Nobel era 08 sees
universal records launch, and internetworker
for poor exponentialises
Nobel
012 goal 100000 Green jobs As 96 launch
of Grameen Energy Exponentialises
86 From 1986 on the Clintons start a fashion
which exponentially lifts off in 1990s among
American opinion leaders who enjoy sourcing
community banking practices form Grameen and
Bangladesh from the first microcredit bank in
Arkansaw to the journalists who go on to open
Grameen Foundation , in parallel Bornstein
writes 2 books are on Grameen (1996) and Ashoka,
while Yunus autobiography Banker to the Poor is
published 1998. Soon in the new millennium,
Grameen Foundations founders ask Jeff Skoll to
marry Bill Draytons social entrepreneurs into a
global social business entrepreneur academy and
what becomes annual world championships in Oxford
½yunus, ½ members worldwide stage for humanity,
museum of cross-cultural awards for
microeconomics demonstrations -nearly 40
countries, 150 partners in knowledge transfer
that healthy societies sustain strong economies
not vice versa
Yunus

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83 GB as bank

• 76
• GB project

MicrocreditSummit launches 9 year goal to reach
100mn poorest, and becomes humanitys greatest
network to date.- Bangladesh Is seen as worlds
open university of microcredit, microeconomics
and sustainability investment. 2005 becomes Year
of Microcredit
Latifee
Nobel
Nobel
Bangladeshs community-up (service in the
community public employees) now totaling about
100,000 across Grameen, BRAC, ASA and others
utterly passionate about ending poverty and a
collaboration trading development economy
Barua
84 16 decisions Grameen DNA Identified through
Members workshops. Weekly meeting centres are
built for every 60 Grameen members. Microcredits
culture womens microentrepreneur purpose
exponentialises over the next decade to become
humanitys favourite model for banking that
invests in productivity not excess demand
http//brand.blogspot.com
Mrs Begum
Female Co-Founder
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What Do We Know About Exponentials?
Dismally they are mans achilles heel not
taught at schools, Youth plunge straight into
exponential debt and other addiction traps They
are what organisational systems spin in to the
future Most of the 10-win quality
of productive and demanding relationships
is already invested in a system, so elementary
Bayesian statistics suggest it is possible to map
whether a systems value multipliers are
compounding a sustainable exponential up or a
crashing one down
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As Unseen Wealth research 2000 Brookings
Georgetown foresaw we are entering a decade of
compound risks ungoverned and crashes on a scale
beyond human experience since so few systems
designed for global impact govern their
exponentials Early examples of unnecessary
zeroisations
Value multiplication is differs from value add.
Big 5 accountant Andersens rush to raise value
with business stakeholders to billions of dollars
reduced value to society to zero. By standard
accounting billions0billions Fortunately in
hi-trust Adam Smith free market tradition,
society decided goodwill value multiplies
billions00
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What can we predict about system times system
partnerships of very different Organisational
typologies from 100-win to 100-lose is possible!
Map System System Value Multipliers of Goodwill
and with open transparency
Sustainability is exponential up or down
pportunity
100win
trength
10Win
O
S
10lose
W
T
100lose
hreat
eakness
Worlds greatest maths error
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Brand Architecture case Grameen Global ABC of
Partners in Sustainability THE CHALLENGE Can
Grameen connect partners in global social
business in the right order so that Global
Grameen is worlds number 1 branding of
sustainability partnerships Grameen Nobel good
start towards 100-win
Press Embargo 7 November 2009 Global Grameen
launch, Wolfsburg RSVP chris.macrae_at_yahoo.co.uk
to snailmail you pamphlet exploring Global Social
Business Brandings Alphabet
GLOBAL SOCIAL BUSINESS BRANDINGS ALPHABET Our
story of how to sustain planet earth with global
social business branding begins with the letters
G, N and D Grameen, Nobel and Danone. And why
not Grameen  banking as the most democratic of
all social business to celebrate. And why not
Nobel let leaderships league table of peace
prizes be as joyous a global platform for young
people and families to heroise as any sporting
world cup. And why not Danone nutrition services
for poorest children as a vital first consumer
goods that village banking can help distribute.
  In Nobel Dr Yunus life experiences, the
value multipliers of the first and third of these
Yes We Cans is already proven beyond reasonable
doubt. Firstly, Grameen brands own media
involved taking the bank to the poorest people
a banking centre for every 60 rural women
microentrepreneurs, a community space where peer
to peer knowhow was created as hi-trust
collaboration grew self-confidence in the
entrepreneur inside that every person is born
with.     Thirdly, one of the reasons why
Grameens founding team of four took 7 years to
fine-tune sustainable investment bamking was that
there were many cultural conflicts requiring
social innovation. Not least was the fact that Dr
Yunus was not allowed to knock on the doors of
his female customers to be this had to be left
to his female co-founder Mrs Begum and her female
co-workers. Dr Yunus would wait outside in the
village, which in Bangladesh is where dozens of
children come to greet you almost as soon as they
are walking age. 
It didnt take Dr Yunus long to observe a tragic
drama of rural lifestyles many of these kids
were night blind. He was told that this was due
to dietary deficiencies, whose simplest solution
would be eating carrots. Thats why Grameens
first social business brand extension was from
banking to being the nations largest retailer of
seeds. And probably why 30 years later when he
won the Nobel prize it was natural for Dr Yunus
to go search out a first worldwide social
business partner in the global market of
nutritious fast food branding how Grameen
Danone was born to be the story of fast moving
consumer lifestyles Dr Yunus most loves
retelling.   In the 20 years since the global
markets practice of brand partnering has emerged
the greatest threat to brand integrity - let
alone freedom of speech and curiosity -  has
emerged in the oddly named term greenwashing. It
took the hi-trust marriage of leadership quests
of economics and peace to demonstrate to youth -
and their media worlds leaderships ultimate
ungreenwashing couple Grameen and Nobel. There
have already been at least 3 future shocking acts
performed by this amazing duo so far. First
2006  in accepting the Nobel Prize, Dr Yunus
surprised the world by talking not about
microcredit nor banking but social business
system design and so every other global sectors
interconnecting opportunity to end poverty.
Then 2008 Nobel opens up its first peace museum
abroad, in Bangladesh ! At the headquarters of a
bank! With Nobels leading peace judge demanding
to make his first intergeneration and
cross-cultural speech on the subject to
Bangladeshi youth. Then 2009, President Obama
is named Nobel Peace Prize Laureate.   Threading
through this stranger than fiction plot is the
brand slogan Yes We Can Obama used to win his
presidency is the very same identifier of human
collaboration Dr Yunus has campaigned with since
fans of his worldwide practice networks have
exponentially risen since 1997. Moreover, Obamas
community building skills come from being a son
of microcredit- his mother having pioneered
microcredit in Indonesia as an early parallel
replication to Grameen in Bangladesh .
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TrillionDollarAudit.com 2010
ltUrgent so global markets value
sustainability Previously 10 Billion Dollar
Audit 2000 lt used by Intangibles Crisis Union
value corporate sustainability Previously
multimillion dollar brand valuation of World
Class Brands Network est 1989 Sources
include Free market paradigms of Adam Smith and
which James Wilsons Economist used between
1843-1983 Lessons practised tacitly by Gandhi
and mentored by Einstein in transforming Indias
Independence out of Englands colonial rule. Used
in the entrepreneurial DNA of Bangladeshs
Sustainability of Independence since 1970s
Exponential scenarios for coming system
transformation debated in the Entrepreneurial
Revolution trilogy by NormanMacrae.com 1976-1984
dare we explore 4 critical maths assumptions
microeconomists and community generating
entrepreneurs make the other system way round
from macroeconomists and masters of global
administration
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25 years of compounding the worlds greatest
mathematical mistake
Why rewind globalisation from 1984 tales of
20th C entrepreneurs last quarter We are
interested in that dynamic of globalization - and
man-made systems - to do with governance. Notably
we seek to understand what happened to numeracy
the first time that organisational man assumed
headquarters could make real-time global
decisions. This wasnt yet occurring in 1980 when
the telexs tickertape was the standard for
circulating numbers around the world. By 1990 it
was happening due to telecommunications networks
and personal computers with their killer
application of the spreadsheet. Moreover
professions like accounting were in a global
scramble to be one of the Big 5 instead of their
prior history of being nationally scoped
institutions fitting the age when decisions were
made multi-nationally. You could choose any
year in the 1980s to start globalizations clock
ticking but 1984 is fitting. It was Orwells Big
Brother year and so dad and I co-authored a
concise future history http//www.normanmacrae.com
/netfuture.html clarifying that the only mistake
George made in warning the world of the big
brother system scenario was date-stamping it one
generation too early. In our book by 2024 the
human race will have designed globalization to
spin all future generations human potential.
Orwell foretold the vicious spiraling scenario,
whereas a virtuous scenario is possible
multiplying goodwill and integrating empowerment
of local communities around Schumachers vision
of ending poverty. We estimated the difference
between these 2024 states as involving 10 times
more health and wealth to share around, We
projected major system timelines along the way.
Would a peace dividend result from the end of 2
rival superpowers in 1989? Would the 1990s see
the rise of solar and clean energies? Would smart
media use of the internet from 2000 be designed
as much for the Poors millennium goals as the
richest? Would the ideology of national
government's monopoly of democracy start to fade
in relevance as peoples virtual productivities
and open sourcing of life critical knowledge
across boundaries became possible due to the
death of distance as a primary cost. Would users
of action learning multiply value through
networks way beyond consuming up separate things
(the tangible world that the global accounting
profession presides over )? Our book was
framed around the optimistic scenario of what
hi-trust media and whole truth measures can
systematically spin. Did we make mistakes of
omission? Absolutely! In spite of father being a
self-trained micro economist prior to receiving
honors at Cambridge his grounding coming as a
teenager during world war 2 reading an Indian
correspondence course between navigating RAF air
planes out of present day Bangladesh - we didnt
know that sustainability worlds greatest
inventions of microcredit and social business had
already been discovered and were rapidly enjoying
communal replication. Had we been better informed
would Nobel have started to prize those
entrepreneurs who bridged economics and peace
before 2006? Quite probably yes
http//nobeleconomicspeace.com
Transparent system definition of organisation
The organisation is a system of productive and
demanding relationships spinning round leadership
purpose. This system can either sustain
multiplication of value, or turn viciously around
conflicts that dilute its integrity of its
purpose and ultimately zeroise its value.
Efficiency of organisation promotes a healthy
tension in the relationships but this also means
that the system is constantly at risk of
degradation. To prevent this a contextual audit
at every cycle is required that detects conflicts
and environmental changes -ones which if they
are not resolved in time will start spinning
cancerously however healthy the system of
relationships had previously been.
The War of Macro Versus Micro Reality Think of
how integration is taught to 15 year old maths
students or how mapmakers make maps. The most
local details you can find and connect matter.
The usability - and truth of the model
integrated can be as poor as one missing
detailed link. These are micro realities.
Einstein proved there is abundance on this earth
and innovation opportunities a plenty if we
always go Micro Macro spins the opposite way
round. It controls from the top by defining its
own monopoly of a standardized set of laws. What
this gains in administrative convenience has
nothing to do with whole truths compound
consequences. In our 1984 book, we forecast the
difference in health and wealth to share around
if globalization was designed by microeconomics
would be an order of magnitude more than if
macroeconomics ruled. There is nothing that has
happened over the last 25 years that would make
us change that assessment. Indeed we have
under-estimated the vicious scenarios monopoly
rule and destruction of all the community up
trust assumptions that micro economist Adam Smith
embedded in his construct of free markets. In
modern parlance, which global markets are free to
fully value sustainability as a compound
exponential rising?