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Marriott International Inc.

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... market segments; Marriott Suites, Residence Inn, and Fairfield Inn. ... branding rights to the Ramada and Days Inn chains to Cendant for about $200 million ... – PowerPoint PPT presentation

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Title: Marriott International Inc.


1
Marriott International Inc.
  • David Parkin
  • Johnn Miles
  • Ruston Hadley
  • Andrea Yates
  • Spencer Bezzant
  • Melissa Walker

2
History
  • In 1927, John and Alice Marriott began the
    company in Washington, DC as a root beer stand.
    The Hot Shoppe.
  • In 1929, the Marriott couple incorporated and
    began building a regional chain.
  • In 1957 the first hotel was opened by Hot Shoppes
    in Arlington, Virginia.
  • In 1987, Marriott entered three new market
    segments Marriott Suites, Residence Inn, and
    Fairfield Inn.
  • In 1993, Marriott split is operations into Host
    Marriott which owned hotels and Marriott
    International which managed them.
  • In 1995, Marriott acquired 49 of the
    Ritz-Carlton hotel chain.
  • In 1996, they purchased the Forum Group and
    merged it with Marriott Senior Living Services.
  • Marriott entered the corporate housing business
    in 1999 through its acquisition of ExecuStay
    Corporation.
  • Marriott withdrew its participation in the senior
    living and distribution services in 2003.
  • In 2004, Marriott sold the international
    branding rights to the Ramada and Days Inn chains
    to Cendant for about 200 million

3
Organization and Structure
  • The Marriott Way is built on fundamental ideals
    of service to associates, customers, and
    community. These ideals serve as the cornerstone
    for all Marriott associated fulfilling the Spirit
    to Serve.
  • M-form or multidivisional structure.
  • Related Corporate Diversification
  • Operates at a Central Level
  • Employee Education and Benefits

4
Financial Condition
5
Macroenvironment
  • Cultural Trends
  • Demographic Trends
  • Global Issues

6
Industry Environment
  • Competitors Top competitors Accor, Hilton, and
    InterContinental hotels. Great brand equity.
  • New entrants and barriers Key business
    strategy brand identity and customer loyalty
    competitive learning-curve advantages
  • Substitutes Different lodging alternatives
  • Suppliers There are many suppliers available.
    Products are not highly differentiated for
    suppliers. Reduced risk of suppliers dominating
    in prices.
  • Buyers Consumers and investment groups
  • Complementors Investors properties Delta
    Airlines Whitbread joint-venture Sodexho
    Alliance

7
Internal Strategy
  • Resources and capabilities
  • Physical resources-Geographic location and
    property holdings.
  • Human resources-Experience, judgment,
    intelligence
  • Organizational resources- Coordinating systems,
    culture and reputation

8
Strategies
  • Aggressive Growth Strategy
  • Marriott has 55,000 rooms in development
  • Operate in 65 countries
  • Brand Management through Customer Service
  • Large number of repeat customers
  • They customize facilities
  • Technological advancements
  • Using technology to their advantage
  • They have a very user friendly website

9
Recommendations
  • Sell properties
  • Reduce debt
  • Increase diversification
  • Increase promotions
  • Maintain, but not increase, their fuel business

10
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