Sesquicentennial Celebration

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Plan, Plan, Plan

• Its never too early to start planning for your
  event.
• The bigger the event, the more time you need to
  plan.
• Form a main committee and sub-committees to help
  in event development, and to assist in specific
  details.
• Establish a vision and goals for your event, and
  a communications plan.
• Get the backing of the president, vice
  presidents, deans, and department heads.
• Research what other universities and colleges
  have done/are doing to give you ideas, and to
  make you aware of possible problems.

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Details, Details, Details

• Set up a logistics sub-committee
• Include facilities, transportation, local fire,
  police and ambulance, risk management, parking
  services, and city/community representatives.
• Ensure you can easily communicate with each of
  these representatives on event day.
• Establish a budget for your event early.
• Be reasonable about how much events cost,
  especially if you want it to be free and open to
  the public.
• Obtain special permits and negotiate contacts
  well in advance.
• Ask a lot of questions regarding these dont
  assume you can do something just because you are
  representing the entire university/college.

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Involvement

• Involve your community in the event planning.
• Your city mayors office, chamber of commerce,
  tourism bureau, and local organizations can play
  a major role in the success of your event.
• Get everyone involved, from the president to
  student organizations to alumni.
• The more people who have buy in in the event,
  the bigger the success.
• Set up partnerships/sponsorships to help with
  funding your event.
• Dont rule out in kind sponsorship cash isnt
  the only option.
• Always thank the people that assisted in the
  event.
• Sending certificates of appreciation or a small
  gift goes a long way in ensuring help for your
  next event.

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Auburn Universitys Sesquicentennial
CelebrationHeres What We Did
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Sesquicentennial Web Site

• www.auburn.edu/150

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Sesquicentennial Web Site www.auburn.edu/150
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Media

• Media were sent packets ofall press releases,
  photos, andinvitations to the events.
• Partnered with localnewspaper to include a
  specialpullout section dedicated toAUs 150th.
• Included schedules of events,maps and a
  commemorative poster.
• Partnered with local television tocreate a
  30-minute documentaryabout the 150th and
  currentAU successes.
• AU paid for advertising in a variety of
  newspapers, publications, and movie theatre.
• Worked closely with Alumni Association to spread
  the word about events through their publications
  and Web site.

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Founders Day CeremonyFebruary 1st

• Located on Samford Hall lawn
• 2 Large tents with heaters one for ceremony,
  the other for VIP luncheon
• Presentations by president and dignitaries
  proclamations fromWhite House, Governor,House
  of Representatives,and City Mayor.
• Music by AU Choir,tower bell played
  HappyBirthday, andfree birthday cake

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Site LayoutFounders Day Ceremony
VIP PARKING
30X50 TENT
40x60 TENT
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Auburn City Mayor declares Auburn University Day
AU President First Lady cut the birthday cake
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AU Choir performs
VIP Luncheon
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AU Birthday Bash/City Block PartyFebruary 4th

• In partnership with
• City of Auburn
• Auburn Chamber of Commerce
• Opelika-Auburn Tourism Bureau

• Location
• Samford Hall lawn
• Downtown Auburn
• City streets were blocked off

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Site LayoutBirthday Bash/City Block Party
Tiger Transit Bus Stop
Samford
Biggin
STAGE
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30x50 Games
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40x 60 Kids Games
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STAGE
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Road Blocks
Booths
AU Inflatables
City Inflatables
Ambulance
Games
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Historical Walking Tours

• Re-enactors, in period costumes, discussed the
  historical impact of AU buildings on the tour and
  the character they portrayed.
• Attendees could sign up in advance by event day,
  we had a waiting list for the tour.
• Accommodated handicap and persons with
  disabilities.
• Offered free hot chocolate, coffee, and snacks at
  mid-tour.

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Auburn Creed Reading Nomination

• The community nominated a member of the Auburn
  family to read a line of the Auburn Creed during
  the Birthday Bash ceremony.
• Nomination forms were available on AUs Web site.
• Received several hundred nominations.
• Formed a sub-committee to pick winners.
• Put pics of winners and the line they read on
  150th Web site and in local paper.

Retired Athletic Director David Housel and Dean
Emeritus James Foy
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Entertainment
AU Cheerleaders and Tiger Paws Free cake was
provided to guests
AU President Ed Richardson welcomes guests.
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Entertainment

• Auburn University Pep Band performed on Samford
  Hall lawn.
• Alabama Blues Brothers entertained guests at the
  Block Party the City of Auburn funded the
  additional entertainment for the university.

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Family Fun Zone

• All activities were free
• Kids and adults games included football
  basketball toss, go-fish, putt-putt, bingo and
  more gave away prizes to the winners.
• Provided a variety of inflatable games and street
  entertainers.

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Booth Displays

• The City of Auburn blocked off the downtown area
  so AU colleges, schools, and organizations could
  set up displays showcasing their history and
  achievements throughout the past 150 years.

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Booth Displays
The Auburn University Alumni Association offered
membership to all participants for just 18.56 as
part of the celebration.
The Auburn City Police Department was integral to
the success and safety of the event.
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Fireworks Show

• The City of Auburn paid for the fireworks for the
  university.
• AU Risk Management and Facilities Divisions were
  involved in the planning from the beginning.
• Shot fireworks from the top of the Draughon
  Libraryparking deck.
• Closed library for the day and provided free
  transportation to other campus libraries.
• Various parking lots around the deck also had to
  be closed ensure public knows about closings.
• Provided free transportation to and from the
  event from other parking lots around campus
  buses ran all day.

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Site LayoutFireworks
Parking Lot Closed
Parking Lot Closed
Fireworks
Library Closed
Parking Lot Closed
Road Blocks
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Fireworks Show
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Official Rolling of Toomers Corner

• A long-time AU tradition after winning athletic
  competitions and for special events.
• Capped off the days activities.
• Free paper was provided to guests by the
  Opelika-Auburn Tourism Bureau.

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Auburn Through the YearsLecture Series

• Held throughout 2006.
• Twelve lecturers discussed AUs history,
  achievements, and impact on the community.
• Dates, times, and information about the lectures
  were listed on 150th Web site.
• Lectures were very well received and highly
  attended.

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Faculty Awards for Excellencein Instruction,
Research and Outreach

• Meshed three awardsinto one event,
  includingAlumni awards.
• Upscale awards eventincluded videodocumentaries
  of winners,AU historical slide
  show,entertainment, and commemorative gift.
• Highly received by faculty and guests plan to
  make this an annual event.

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Displays and bios of winners
AU Singers performed
Pre-ceremony social
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Awards Ceremony
Reception at Presidents home following ceremony
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Commemorative Items

• Neath the Sun-Kissed Sky 150th photo book

Echoes Strong and Clear 2006 calendar
Both were available for purchase at local area
bookstores, including university bookstore.
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• 150th banners were displayed on sign posts all
  year long.
• Located on main street running through downtown
  Auburn.
• Partnered with Office of Development in promoting
  their It Begins at Auburn campaign.

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• Banners promoting AUs 150th were placed on Tiger
  Transit buses.
• AUs primary mode of transportation for students.

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The Opelika-Auburn Tourism Bureau provided free
commemorative toilet paper for the official
rolling of Toomers Corner during the Birthday
Bash.
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• Staff and volunteershirts worn duringBirthday
  Bash andother events duringthe
  year-longcelebration
• Other promo items included lapel pins, mugs,
  caps, picture frames, etc.

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Auburn Universitys 150th was logo painted on Pat
Dye Field at Jordan-Hare Stadium for entire
football season. Stadium holds 87,451.
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Questions?

• Thank You
• and
• War Eagle!

www.auburn.edu/150