Sports for Social Change

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Sports for Social Change
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Why?
Be A Hero.Change the World.
Nike is partnering with changemakers.net, an
initiative of Ashoka Innovators for the Public
that focuses on social innovation and
entrepreneurship, to co-sponsor a collaborative
competition aimed at leveraging sports to affect
positive social change within communities
worldwide.
Join the global movement. Be a changemaker.
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Heroes are not born.
They are made
Sports for Social Change
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Join others in the global online movement to
challenge the status quo and aspire to change the
world
Sports for Social Change
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Look around
There are changemakers already among us.
Sports for Social Change
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Benefits to Nike
www.letmeplay.com

• Unleash Potential Through Sport
• Innovate for a better world catalyze new
  thinking about the use of sport as a tool for
  social change
• Advance the field of sport for social change
  globally
• Identify innovative projects or ideas for
  community investment portfolio
• Establish Nike as a leader in facilitating the
  growth of the sport for social change movement

Sports for Social Change
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Changemakers CollaborativeCompetition
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9.17.07
12.05.07
1.9.07 - 1.22.07
Spring 08
Recognition event with finalists, key community
members, and investors
2 month long launch
Judging begins to select the top 12 finalists
2 week online voting period starts to determine
the competitions three winners
Sports for Social Change
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Primary Marketing Channels

• Colleges
• Social networking sites
• Nike employees
• Sport for development community
• Social entrepreneurship community
• Media

Sports for Social Change