Support Media - PowerPoint PPT Presentation

1 / 9
About This Presentation
Title:

Support Media

Description:

Outdoor Advertising Disadvantages. Wasted coverage. Limited ... Special Outdoor Media. Parking meters. ATM displays. Trash cans. Ski lift poles. Car top signs ... – PowerPoint PPT presentation

Number of Views:525
Avg rating:3.0/5.0
Slides: 10
Provided by: Robert63
Category:

less

Transcript and Presenter's Notes

Title: Support Media


1
Chapter 13
  • Support Media

2
Outdoor Advertising
  • Reach
  • Frequency
  • Flexibility
  • Cost
  • Impact

3
Outdoor Advertising Disadvantages
  • Wasted coverage
  • Limited message capability
  • Wearout
  • High cost
  • Measurement Problems
  • Image Problems

4
Other Out-of-Home Media
  • Aerial Advertising
  • Mobile Billboards
  • In-Store Media

5
Special Outdoor Media
  • Parking meters
  • ATM displays
  • Trash cans
  • Ski lift poles
  • Car top signs
  • Sidewalk signs
  • Garden plantings
  • Wall drawings

6
Specialty Advertising Defined
  • A medium of advertising, sales promotion, and
    motivational communications employing imprinted,
    useful, or decorative products called advertising
    specialties, a subset of promotional products.

7
Specialty Advertising Advantages
  • Selectivity
  • Flexibility
  • Frequency
  • Economy
  • Goodwill

8
Specialty Advertising Disadvantages
  • Image
  • Saturation
  • Lead Time

9
Movie, Videotape Ads
  • Disadvantages
  • ________
  • Cost
  • Advantages
  • High ________
  • Audience _____
  • Cost
  • Good _____
  • Lack of ______
  • ____________

10
Placements
  • Advantages
  • High ___________
  • High _________
  • ______ support
  • ________ association
  • Economy
  • High _______
  • ________ regulations
  • Viewer __________
  • Disadvantages
  • High _________ cost
  • ______ of exposure
  • Limited _______
  • Lack of _________
  • Public _________
  • ____________
  • _________ placements
Write a Comment
User Comments (0)
About PowerShow.com