The Oprah Winfrey Presidential Web Site Presentation

1
The Oprah Winfrey Presidential Web Site
Presentation

• Presented by
• Thomas Roberto and Lindsey Young
• Team 8

2
Todays Agenda

• Web Site Mission
•  
• Essential Requirements
•  
• Design Overview
•  
• Research and Concerns
•  
• Schedule
•  
• Outlook

3
Meet Our Candidate

• Born January 29, 1954
• In 1984 hired to host AM Chicago
• Established HARPO Productions in 1986
• Oprah Bill passed into law in 1993
• First African American woman billionaire

4
Oprah on the Issues

• International
• Domestic
• Economic
• Social

5
Web Site Mission

• Introduce the political Oprah
• Be informative
• Allow voter interaction
• Relate to young voters
• Be aesthetically pleasing

6
Essential Requirements

• Site Engineers
• Informative
• Interactive
• Constantly Updated

7
Design Overview

• Meet Our Candidate
• On The Issues
• Join Team Winfrey
• Donations
• Oprah Across America

8
Design Overview Continued

• Watch the Race Unfold
• On the Campaign Trail
• Stay Updated
• Shop
• Facebook

9
Research and Concerns

• Segmentation Study
• Competitive Analysis
• External Factors

10
Schedule

• Final Design Presentation 3/7/08
• Web Site Prototype 3/25/08
• Web Site Official Release 4/11/08

11
Outlook

• Follows Campaign Mission
• Introduces Oprah
• Increase Popularity
• All scheduled Deadlines met

12
Live Your Best Life
Questions? Comments? Suggestions?