DO THE DEW BUSTA DUDE A Somewhat Detailed Account on the Youthenization of Mountain Dew Soft Drink..

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DO THE DEW BUSTA DUDE!A (Somewhat) Detailed
Account on the Youthenization of Mountain Dew
Soft Drink...
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The image that a company presents gives the
product an identity that its consumers attempt
to achieve. Mountain Dew shows young kids doing
adventurous and sometimes outrageous stunts such
as in this instance where a young man tries to
take down an adult ram to get to his mountain dew
back. Or in other such advertisements where a
bicyclist attacks a cheetah in order to take back
his mountain dew which the cat has swallowed.
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Mountain Dew also attempts to appeal to kids
through pop culture. In the previous ad showing
Busta Rhymes handing out autographs to kids, they
are attracting a younger, urban crowd. When
people see Busta bustin a phat method 360 they
associate the drink with not only being a
celebrity, but having mad skillz in the world of
sports as well.
To Diet Pepsi--