Recruiting College Students

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Recruiting College Students

• Beth Ursin
• Director of Career Services
• Willamette University MBA

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Issues that invite change

• Demographic shifts Gen Y
• War on Talent
• Internet Age
• Salary comps reputation the State brand
• Recruiting cycle

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The Gen Y generation

• Theres fewer of them
• Loyal to supervisor not company
• Expect to change jobs frequently
• Hovering parents
• Seek corporate responsibility
• Seek flexibility and structure
• Eric Chester - http//www.generationwhy.com

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War on Talent

• Recruiting is changing
• Passive candidates vs active candidates
• Ad campaigns t-mobile
• Networking, company referral programs
• What is your recruiting brand? How will you
  compete for candidates?

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Internet Age

• Grew up on the internet
• Consider monster, dice, careerbuilder.com
• Consider podcasts
• What are the opportunities for tech savvy
  graduates?

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Fighting the brand

• Salary comps
• Hiring process - bureaucracy
• 8-5 mentality
• Can I make a difference here?

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Recruiting Cycle

• Private Schools Semesters Aug-May
• Public Schools Quarters Sept June
• Company info sessions Fairs
• Internships start in January
• Conversion from Internships to jobs
• Fall recruiting vs. Just-in-time

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Suggestions

• Get to know Career Directors
• Get on campus
• Make your brand attractive to Gen Y
• Streamline application process and/or change
  cycles to meet college hires
• Market yourself online and off
• Develop conversion program from internships

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Questions?Beth Ursineursin_at_willamette.edu503.88
6.9556