Analyze the elements involved in visual merchandising
Evaluate examples of good visual merchandising practices
The GOAL Impact the bottom line
4 (No Transcript) 5 Creativity The Magic Word in Visual Sales
See the big-picture
Skill in explaining and selling ideas
Unique low-cost options
6 (No Transcript) 7 Visual Merchandising Defined
Everything the customer sees
both exterior and interior
that creates a positive image of a business
attention interest desire and action
8 (No Transcript) 9 Visual Merchandising
1. Supports sales- the silent salesperson
2. Supports retail strategies
3. Communicates with customers
4. Communicates image
5. Supports retailing trends
10 (No Transcript) 11 The elements of visual merchandising
12 Color Example 13 (No Transcript) 14 Where visual merchandising is used
Exterior Storefront streets and city
Point of Purchase
Fixtures equipment furnishings
Tradeshows and Fairs
Product packaging and labels
15 Exterior 16 (No Transcript) 17 (No Transcript) 18 (No Transcript) 19 Window Display 20 (No Transcript) 21 Display 22 (No Transcript) 23 Point of Purchase 24 Fixtures Equipment Furnishings 25 (No Transcript) 26 Store Layout 27 (No Transcript) 28 Signage - Exterior 29 (No Transcript) 30 Tradeshows and Fairs 31 Product Packing and Labeling 32 (No Transcript) 33 Visual Merchandising for Service Businesses 34 Summary
Visual display increases sales!
Attractive displays attract and stimulate.
This in turn creates desire and behavior that of increased sales Bell Terrnus 2002
35 (No Transcript)
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