Philly Phixers If its broken, we can fix it.

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Philly PhixersIf its broken, we can fix it.
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Product or Service offered by the Philly Phixers

• Based around fixing computers for Philadelphians.
• Includes fixing viruses, repairing broken
  hardware, eliminating spyware, printer problems,
  downloading software, performing preventative
  maintenance, hook up wireless accessibility, as
  well as, Ethernet and ISP providers. Will
  perform system check ups as well as keeping
  computer software up to date.
• Our services will also include software training
  and courses that will help the everyday use of a
  computer.

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Estimated Size

• The estimated size of the Philly Phixers market
  is the city of Philadelphia, Pennsylvania.
• According to the 2004 census bureau, there are
  approximately 1.5 million people in the city.

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Two Locations of Philly Phixers

• 3406 Powelton Avenue
• Center City Philadelphia
• Pennsylvania
• 1 Liberty Plaza
• University City Philadelphia
• Pennsylvania

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Our Market

• The Philly Phixers target market consists of
• -Residents
• 675,000
• Need the most assistance with computer issues
• -Educational Institutes
• 525,000
• -Businesses
• 300,000
• Small amount because of the pre-existing IT
  departments within organizations

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Our Market Continued
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Start Up Costs / Expenses

• 50 IT Technicians 2,000,000
• Advertising 500,000
• 5 Managers 250,000
• Telecommunications 29,500
• Transportation 28,000
• Rent 12,000
• Base Computers 5,000
• ______________________________________
• Total Start-Up Cost 2,824,500

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Revenues and Profits

• Ideally
• Customers reach 450,000-600,000 _at_ 30 per
  customer (our cheapest service)
• Revenue 18,000,000
• Expenses 2,824,500
• Profits 15,177,500

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Revenues and Profits Cont

• Realistically
• Customers reach 150,000 200,000 _at_ 30 per
  customer (our cheapest service)
• Revenue 4,500,000
• Expenses 2,824,500
• Profits 1,675,500

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Break Even Analysis

• 2,824,500 (expenses)
• 30 per service

94,150 Customers
Ideally 94,150 600,000
15.7 of Ideal Market
Realistically 94,150 200,000
47 of Realistic Market
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Technology Used/Needed

• Cell phones to call other employees
• Laptops for all 5 managers customized to their
  role in the organization
• Server Access to create e-mails
• Rent two locations One in Center City and one in
  University City

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Role of Each Group Member in the Organization

• Accounting
• Marketing
• Management/Operations
• Customer Service
• Human Resources

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Analysis of Competition

• Best Buy Geek Squad
• Major competitor costs are too high and
  computer has to be brought to their facility, in
  order to be fixed.
• IT Department of any business or educational
  institution (In-house IT dept.)
• Any business environment that insources their IT
  support.
• Any educational institution that insources their
  IT support, including Drexel University, the
  University of Pennsylvania, and local high
  schools.

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Analysis of Competition Cont

• Best Buy Geek Squad
• 24 hours/7 days a week computer support service.
• Services include Operating System Solution,
  Operating System Service -- Including Virus and
  Spyware Removal, Wireless Networking, Network
  Troubleshooting, Peripheral Setup, Software
  Service, Antispyware Install, Antivirus Install,
  Operating System Install, Software Install,
  Memory Install, Optical Drive Install, Hard Drive
  Install, I/O Card Install, Data Backup, Data
  Transfer, Digital Music Training, Digital Imaging
  (Photo) Training, Digital Video Training,
  Diagnostic, and System Tune-Up.

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Best Buy Geek Squad Cont

• Agents fix any PC problem -- No matter where you
  purchased your PC, Agents can help you
• Service guarantee -- If you're not completely
  satisfied with their service, the problem is
  remedied fast and free
• Nationwide coverage -- Over 700 locations
  available nationwide, including Hawaii and Alaska
• Flat rates -- Agents remove the nauseating pain
  and discomfort often associated with billing by
  the hour
• No time windows. Just on time -- When you
  schedule for 1PM, they'll be there at 1PM
• Not third party -- Any Agent that enters your
  home or office or that you see at Geek Squad
  Precincts and stores is the genuine article

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Best Buy Geek Squad Cont

• Even though the Geek Squad offers all these
  services and 24 hour availability, the Philly
  Phixers are much cheaper and more convenient.
• The Philly Phixers cost from (25-50) less than
  any Geek Squad service offered.
• The Philly Phixers come to you.
• If you have a problem, they respond within the
  hour.
• Speed, efficiency, and reliability.

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Marketing Techniques for Acquiring Customers

• Newspapers main means of advertisement
• Commercials limited, yet effective
• Billboards strategically positioned within the
  City of Philadelphia
• PECO building (scrolling advertisement) able to
  communicate to all of Center City, targeting
  nearby businesses and universities
• Presentations to major organizations to educate
  on outsourcing opportunities entice companies
  to invest in outsourcing, as opposed to higher
  insourcing costs
• Word of mouth fastest and cheapest means of
  communication