View by Category

Objectives for the IMC Plan - PowerPoint PPT Presentation

About This Presentation
Title:

Objectives for the IMC Plan

Description:

The DAGMAR Approach. Using DAGMAR, an advertising goal involves a communication task that is specific ... Limitations of DAGMAR. Problems with response hierarchy ... – PowerPoint PPT presentation

Number of Views:262
Avg rating:3.0/5.0
Slides: 27
Added by: Anonymous
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes
About PowerShow.com