Sportsmans Forum

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Sportsmans Forum
A Coast Guard Grant conducted in partnership
with the NRA, B.A.S.S., The North American
Hunting and Fishing Clubs, and NASBLA.
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Fishing Hunting Fatalities
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Yearly Fatalities
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Fishing Hunting Fatalities
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Hunting Fishing Fatalities Death Caused by
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Hunting Fishing Fatalities PFD Use
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You might be a sportsman if

• You think PFD stands for some new exotic
  disease

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Hunting Fishing Fatalities Vessel Length
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Hunting Fishing Fatalities Vessel Type
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You might be a sportsman if

• You think freeboard is what you get during a 2
  for 1 sale at the lumber yard

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Hunting Fishing Fatalities Accident Causes
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You might be a sportsman if

• You think capsizing is what you do when youre
  trying on new hats

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Hunting Fishing Fatalities Water Conditions
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Hunting Fishing Fatalities Weather Conditions
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Hunting Fishing Fatalities Body of Water
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Hunting Fishing Fatalities Events Involved in
Accidents
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Hunting Fishing Fatalities Victims Age
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Hunting Fishing Fatalities Summary

• 88 Fatalities are from drowning
• 40 Fatal accidents are due to capsizing
• Hazardous Waters Weather highest percentage
  accident conditions
• Most accidents happen in open motorboats, 16ft or
  less
• Age group 30-50 are at the highest risk

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Fishing and Hunting FatalityTrends

• PFD use is still lacking.
• Use of proper boating practices lacking.
• Education is still lacking.
• Bobber from fishing line became entangled in
  tree. Operator stood up and at the same time the
  passenger (victim) shifted his weight and the
  boat capsized. Both tried to swim to shore.
  Victim yelled that he didnt think he could make
  it and went under

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Safety Messages

• Current boating safety messages geared towards
  anglers/hunters.
• Do they meet sportsmans needs?
• What do they miss?
• How do we get safety messages to anglers and
  hunters?

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Grant Summary

• Magazine ads
• designed by Forum to reach anglers and hunters
  with safety information.
• Forum found life jackets to be 1 issue.
• Ads are being placed in magazines that cater to
  specific regions and audiences.
• Fall ads reflect hunting, spring ads are geared
  to anglers.
• Magazines reach over 2.5 million subscribers each
  month.

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Ad Information

• All ads may be seen at
• www.boatus.com/foundation/sportsmen
• Ads are available free of cost for use in
  publications or on websites.

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Internet

• INTERNET
• What kind of presence do we want?
• How do we market the site?
• Boating safety course geared towards operators of
  small boats
• Links to Forum, safety information, shows, launch
  ramps
• Contests

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TV Advertisements

• TV messages began spring 2001.
• Sponsoring North American Outdoors--a leading
  outdoors show on ESPN.
• Also sponsoring North American Fisherman and NA
  Hunter.
• In negotiations to sponsor Bassmaster tournament
  on ESPN.

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Safety Posters

• Safety posters
• All-weather signs to be placed at launch ramps
  frequented by sportsmen.
• designed to be attention getters.
• Gives tips on legal requirements and safe boating
  practices.
• Over 3,600 posters have been distributed to 20
  states and Corps impoundments.

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Poster distribution
(States receiving posters shown in green.)
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Future poster plans

• Living document, we are able to update at any
  time.
• Purchased supplies to print additional 5000
  posters.
• Will continue to target state boating offices,
  Corps of Engineers, and other waterways
  management organizations.

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Grant Future

• POTENTIAL PARTNERS
• Who else should we try to bring to the table?
• NSSF, shotshell manufacturers, PFD manufacturers,
  other sporting goods makers.
• Retailers such as the Marts, Cabellas, Bass
  Pro...

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Other Strategies

• Should we attend selected sporting shows?
• B.A.S.S. tournaments, FLW tournaments, major
  sporting goods shows
• other suggestions...

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Sportsmans Forum
www.boatus.com/foundation/sportsman