Whats Your Story The Case Statement

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Whats Your Story?The Case Statement
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Whats Your Story?

• Identify 3-4 stories about your organization and
  mission that exemplify its strengths and
  contributions.
• The stories are brief, anecdotes.
• Be sure every person on your team knows these
  stories and can articulate them in doing
  fundraising.

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Whats Your Story?

• THE YWCA
• One of the few infrastructures left on the ground
  after a crisis such as war, famine, or natural
  disaster. Other organizations leave after meeting
  needs during crisis situations, but the YWCA is a
  part of the fabric of each community and never
  leaves.

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Whats Your Story?

• THE YWCA
• It provides a global network of women who can
  share resources, ideas, and the spirit of the
  community.
• It has provided leadership training opportunities
  for women in influential positions around the
  world.

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Whats Your Story?

• Fill out Map
• Mapping Our Stories How We Articulate Our
  Organizational Strengths

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Case Statement

• A Short, Concrete Document
• Who you are
• What you do
• Why you do it
• Logical and concrete
• The Blueprint for your development and
  fundraising activities

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Case Statement

• Your Case Statement says
• We are

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Case Statement

• Your Case Statement says
• We are
• We exist because

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Case Statement

• Your Case Statement says
• We are
• We exist because
• We do

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Case Statement

• Your Case Statement says
• We are
• We exist because
• We do
• Our vision for our community is

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Case Statement

• Your Case Statement says
• We are
• We exist because
• We do
• Our vision for our community is
• We are raising money for

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Case Statement

• Your Case Statement says
• We are
• We exist because
• We do
• Our vision for our community is
• We are raising money for
• This meets the community need of

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Case Statement

• Your Case Statement says
• We are
• We exist because
• We do
• Our vision for our community is
• We are raising money for
• This meets the community need of
• With a gift of 200, we can.. (50, 500, 2000)

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Case Statement

• Your Case Statement says
• We are
• We exist because
• We do
• Our vision for our community is
• We are raising money for
• This meets the community need of
• With a gift of 200, we can.. (50, 500, 2000)
• We gratefully acknowledge gifts by(donor
  benefits)

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Case Statement

• The Case Statement needs to be
• Written down (1-2 pages)

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Case Statement

• The Case Statement needs to be
• Written down (1-2 pages)
• Concrete, succinct, logical

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Case Statement

• The Case Statement needs to be
• Written down (1-2 pages)
• Concrete, succinct, logical
• Specific information donor or prospect needs to
  understand

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Case Statement

• The Case Statement needs to be
• Written down (1-2 pages)
• Concrete, succinct, logical
• Specific information donor or prospect needs to
  understand
• Tailored to what donor/prospect cares about, not
  just what you care about, so you can customize

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Case Statement

• The Case Statement needs to be
• Written down (1-2 pages)
• Concrete, succinct, logical
• Specific information donor or prospect needs to
  understand
• Tailored to what donor/prospect cares about, not
  just what you care about, so you can customize
• Practiced many times

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Case Statement

• The Case Statement needs to be
• Written down (1-2 pages)
• Concrete, succinct, logical
• Specific information donor or prospect needs to
  understand
• Tailored to what donor/prospect cares about, not
  just what you care about, so you can customize
• Practiced many times
• Delivered in your own words

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Case Statement

• The Case Statement needs to be
• Written down (1-2 pages)
• Concrete, succinct, logical
• Specific information donor or prospect needs to
  understand
• Tailored to what donor/prospect cares about, not
  just what you care about, so you can customize
• Practiced many times
• Delivered in your own words
• Delivered in 2-4 minutes

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns
• Interest others in fundraising with you

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns
• Interest others in fundraising with you
• Introduce yourself to potential donors

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns
• Interest others in fundraising with you
• Introduce yourself to potential donors
• Build relationships with potential donors by
  identifying shared values

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns
• Interest others in fundraising with you
• Introduce yourself to potential donors
• Build relationships with potential donors by
  identifying shared values
• Write fundraising pieces (letters, invitations)

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns
• Interest others in fundraising with you
• Introduce yourself to potential donors
• Build relationships with potential donors by
  identifying shared values
• Write fundraising pieces (letters, invitations)
• To do asks (letters, phone, face to face)

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns
• Interest others in fundraising with you
• Introduce yourself to potential donors
• Build relationships with potential donors by
  identifying shared values
• Write fundraising pieces (letters, invitations)
• To do asks (letters, phone, face to face)
• To give fundraising speeches

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Case Statement

• HOW IT IS USED
• Decide your universe - who shares your
  interests, values, concerns
• Interest others in fundraising with you
• Introduce yourself to potential donors
• Build relationships with potential donors by
  identifying shared values
• Write fundraising pieces (letters, invitations)
• To do asks (letters, phone, face to face)
• To give fundraising speeches
• To steward donors

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WRITE YOUR CASE

• Your Case Statement says
• We are
• We exist because
• We do
• Our vision for our community is
• We are raising money for
• This meets the community need of
• With a gift of 200, we can.. (50, 500, 2000)
• We gratefully acknowledge gifts by(donor
  benefits)