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CONSUMER PURCHASE DECISION PROCESS - PowerPoint PPT Presentation

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CONSUMER PURCHASE DECISION PROCESS

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FIGURE 5-A What new car buyers consider most important in ... Word of Mouth. Buzz. Pierce Brosnan and Anna Kournikova. Why use celebrity spokespersons? ... – PowerPoint PPT presentation

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Date added: 19 July 2009
Slides: 15
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