P1246341518oHeRi

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Elena Mangarova Iana Chichmanova Ivan
Botev Dilyan Dimitrov Tseno Stoyanov
Accounting Annual Project Presentation
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K-Swiss, Inc
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ECONOMIC SITUATION

• Future doesnt look good

• Future doesnt look good
• Profitability, Liquidity and Market Strength are
  worsening
• Stock Price has been decreasing for the last year
• Turnaround is not expected in the next year
• Decreased interest in the classic styling
• USA sales decreased drastically in 2007
• International sales increase in 2007

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Future Plans

• K-Swiss Appears to be making the right moves to
  improve its economic condition

• Its future is, however, still uncertain

• In 2006 executive management brought in a new
  marketing and product development team

• Significant changes are not expected until the
  second quarter of 2008

• The company focuses on the high-end market

• New products are expected to be introduced in the
  the first quarter of 2008

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K-Swiss Advertisement and Publicity

• Kournikova, who is still one of the most
  well-known women players in the world, remains
  active playing World TeamTennis and on the
  exhibition circuit.

• Anna Kournikova has recently signed on as K-Swiss
  new spokesperson.

• Currently in Los Angeles shooting two commercials
  for K-Swiss

• K-Swiss has also planned a print campaign
  starring Kournikova and featuring the company's
  performance products. The ads will appear in
  fashion and lifestyle magazines.

• K-Swiss has been involved in tennis for over 40
  years, it has stepped up its tennis sponsorship
  in recent years.

• "Having an individual of Anna's profile represent
  K-Swiss will serve as a huge asset for the
  brand," Jennifer Weiderman, vice president of
  marketing for K-Swiss said.

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Anna Kournikova Commercial