Note:

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Note

• The source of this presentation is 8 megabytes
  in size and the server host for TeachingMIS.com
  couldnt handle it. In order to make this
  presentation available via the blog, the graphic
  images that it contains were removed. Please
  contact Elota Patton at the University of Texas,
  Austin, for more information.
• D. Kroenke

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MIS Communication Plan

• Communicate MIS strategic focus
• Recruit students as MIS ambassadors
• Engage recruiters in learning events
• Create student-centric publicity materials
• Answer key student question What do MIS
  majors do?
• Update critical web pages

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1. Communicate Strategic Focus

• Share information on MIS strategic focus and
  collaborate with key groups
• Academic Advisors
• Career Advisors
• Student Organizations
• Tech Connects
• MISA
• Send MIS faculty to speak in large entry-level
  classes (BA101 and MIS 301)

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2. Recruit Student Ambassadors

• MIS MarkIT team (led by Ben Pham and Rory
  Richardson) promotes MIS Marketing Campaign

Graphic removed. Please contact UT for photo
of students.
UT MIS MarkIT Team Alex Ting, Ben Pham,
Brigitte Balogh, Rory Richardson, Nicki Patel
Lily Trieu
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3. Engage Recruiters in Events

• Invite recruiters to participate in interactive
  learning events beyond the curriculum
• MIS Career Speed Dating Game sponsored by
  PricewaterhouseCoopers
• MIS Lunch-ins sponsored by Microsoft
• BizIT Case Competition sponsored by ExxonMobil,
  ieDiscovery, IBM, Shell USAA
• Amazing IT Race sponsored by Caterpillar,
  PricewaterhouseCoopers Microsoft

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4. Create Student-centric Materials
Graphics removed. Contact UT for sample images
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5. Answer QuestionWhat Do MIS Majors Do?
Graphics removed. Contact UT for sample images
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6. Update Critical Web Pageswww.choose-mis.org
MIS Splash Page
Graphics removed. Contact UT for sample images
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Results Entry-level Class Enrollment Up 50 in
2005-06
Fall 2004 Spring 2005 Fall 2005
Spring 2006
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Lessons Learned

• Making MIS entry-level course strategic is best
  ad for MIS major minor
• Professor visits to classes extremely effective
  promotion
• Marketing must be personal students love MIS
  networking game
• Recruiters who are hiring will support you
• Faculty, staff student champions vital