1 Indian Palate Changing Food Habits Consumer Behavior Raghav GuptaPresident Technopak Advisors29 July 2009 2 Evolving Indian Consumer 3 The Indian Consumers Needs from Processed Food 4 The Indian Consumers Changing Spending Patterns Changing consumer behaviour is catalyzing change in spending patterns freeing up income for discretionary expenditure 2008 2013 5 A More Evolved Consumer at the Upper Income Strata 2003 2008 2013 The Age of Altered Mindsets The Age of Consumption The Age of Maturity Approach towards Packaged Goods 6 Emerging Trends 7 Shift to ThriftRedefining Value 8 Small WondersSmall Perk Me Up Products 9 Mummy ka Magic Stays Intact 10 Eating Out at Home Evolving Home Delivery Model 11 Taste Bhi Health Bhi A very strong co-relation 12 Food On The Go Instant Pick Me Up 13 Eco Conscious Eco ConsciousA light shade of green 14 Food As Discovery More Experimenting 15 The Food Connect Use of Social Media 16 POP will remain SupremeThe final test 17 What does this mean for food companies
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