Open Sourcing Location Based Services

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Open Sourcing Location Based Services

• Bhartendu Parekh
• CEO, Romtrac, India

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Transformation of Computer Industry
Proprietary architecture Computer Industry
Circa 1980
Open architecture Computer Industry Circa 1995
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Architecture Transformation Has Lead to Open
Sourcing of Capabilities
Service
Integration
Distribution
Eng. / Mfg.
Platform RD
Vertical Integration
Virtual Integration
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Transforming the GPS/LBS Business Architecture
Our Domain
Vertical Apps.
Platform
Content
Devices
GPS Engine
Vertical Integration
Virtual Integration
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Why?

• Location Applications too Broad
• Location Information Critical but Not Sufficient
• One Company Can Not Establish Domain Expertise in
  All
• Existing Players Have the Domain Expertise
• Focus on Developing Key Capabilities for Open
  Sourcing Location Services
• Leverage Economies of Scale of Whole Industry,
  Win-Win Situation

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Our Engagement Model Partnership of
Complementary Expertise
Service License
Content Partner
Content Partner
Content
Romtrac Location Services
API License
Total Solution Service License
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Personal Safety Solution
ERC Platform
RSP-100 Personal Safety Phone
Personal Safety Platform

• Easy service set-up and
• management features
• online reporting for SOS alerts,
• Pre-Alerts
• low battery and
• non movement.

• Communication
• Controlled Outgoing
• Unrestricted Incoming
• Emergency SOS Alert
• Transmit Location Info. To PSP
• Open Two Way Voice Comm. With ERC
• SMS to Predefine Number
• Customizable
• Batch Instant Communication
• Frequency of Location Capturing

• Enables accredited response handling Centres the
  ability to manage SOS alerts
• Location Information
• Identification
• Two Way Voice Communication

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Romad RSP 100
Small, Slim line Light weight Weighing
62.5gramms with standard battery
Clear Vibrant Display Boasting 96 x 25 pixel
display
Easy Operation 4 programmable numbers plus rugged
SOS Alert switch
SiRF Star III LP GPS Latest GPS chipset providing
incredible location accuracy with low power
consumption
Dual Band/GPRS Supporting GSM 900/1800 and GPRS
Memory 1.2mb internal memory allows for the
storage of location data when outside of mobile
network coverage
GPS?GSM?GPRS
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Summary

• Open Source Provider of Location Services to
  Seamlessly Integrate with Partners Solution
• API Licensing Leveraging Partners Content Base
• Full Service Use of Third Party Content as Per
  Clients Preference
• Revenue Sharing Model for Personal Security
  Services Total Solution
• Partnership of Complementary Expertise
• Ours Best in Class Location Based Services in
  Various Platform
• Partner Capabilities Channel creation, Vertical
  Application Development, Customer Acquisition,
  Retention, Billing

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For More Information
Call on 91 11 23714953 Click at
www.romtrac.co.in Email at info_at_romtrac.co.in Fax
on 91 11 23711245
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Evolution of Our Location Based Services
Social Networking?
Convenience
Custom Devices - Mobiles Custom Devices
Navigation
Vicinity Alerts
Field Force Productivity Improvement Asset
Tracking
Vo l ume
Field Force Route Mgmt.
Personal Safety Security
Vehicle Tracking
Security Professionals
Working Woman
Elderly
Child Locator
1 - 3Years
Now
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Who are We?
Romtrac India - a subsidiary of Romtrac UK - is
Focused on Mobile GPS and Location Based Open
Source Services! Romtrac Plc is a UK based
company providing lone worker personal safety and
workforce management solutions, through
proprietary mobile GPS and location-based
technologies. Romtrac both manufacture the Romad
Personal Safety Phone and developed the Romtrac
Enterprise Server platform, together providing
powerful, accurate location applications making
tracking technology work for you. Our phones and
applications utilise the latest SiRF technology
combined with a powerful web based tracking
platform that can be deployed in any lone worker,
security or remote worker environment.