A representative of a website maintenance company is meeting the manager of a company to negotiate a contract.
The student playing the website rep use the info on page 136
Company manager use the info on page 138
Useful terms and expressions
Use the Useful Language on the bottom of page 19 to help you in your role playing.
27 CASE STUDY Lifetime Holidays
A holiday package company wants to team up with an online business.
Students Read background information on pg 20 in your textbooks. Underline any important information
Complete the information table on the next slid in groups. Some of the information can be inferred even if it is not specifically state.
28 CASE STUDY Lifetime Holidays Package holidays (all prices) Low-budget Large catalogue of package holidays (wide range of destinations) Small range of destinations. Arranges flights accommodations car hire and insurance Many high street shops Website Good customer base (wide range of age groups) Mainly over 50 years old Wants to appeal to wider age group (especially 30-50) and join with an online company Wants a bigger catalogue of holidays to offer and join with a bigger organization Failing demand Good customer base 29 CASE STUDY Lifetime Holidays
STAGE 2 ROLE PLAY
Students In groups of 4-6 prepare to negotiate as either
a) a director of Lifetime Holidays pg 138
b) a director of Direct sun pg 141
Read your role cards and take some time preparing your angle on the negotiations
Then follow the Agenda on the bottom of pg 21 negotiate each point. Try to reach an agreement on some kind of joint venture.
Practice utilizing phrases that show different levels
30 CASE STUDY Lifetime Holidays
STAGE 2 ROLE PLAY
Practice utilizing phrases that show different levels of agreement/disagreement
i.e. strong polite hesitant
Dont forget most agreements involve Compromise!
HOMEWORK 1 As either director compose an e-mail to the person you negotiated with summarizing what you agree upon. Send that email to...
31 Homework for Week 3
Preview Unit 3
Go online and find what you consider a well designed eCommerce web page in English.
Make note of what services it offers customers online (payments catalog customer service secured transactions etc...)
Compose a 150 word paper explaining why you think this companys website is an successful and what a successful eCommerce website should be like.
Try to use appropriate vocabulary and provide the address of the website
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