Regulations and Demands that Keep you up at Night and out of the Market

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Regulations and Demands that Keep you up at Night
and out of the Market!

• Presented by Ron Lemaire, EVP CPMA

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What could keep you out of your Market

• Nutrition Labelling and Advertising
• Organic Regulations Labelling
• Irradiation, Health Standards Labelling
• GMO Labelling
• Pesticide residues (MRLs)
• Grade Standards (we are doing it the consumer
  doesnt understand it!)
• Food Safety Standards (Industry driven Govt
  requirements)
• Customs Requirements

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What Consumers Want what the Industry
Government Does

• Consumers are driving the system
• Looking for information from credible sources
• Government and Industry is reacting

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Nutrition Labelling

• Voluntary for Produce (Butyou cant be half
  Pregnant)
• How do you Lose Exemption? If you use
• a nutritional reference or nutrient content
  claim
• a biological role claim
• a health claim
• a health-related name, statement, logo, symbol,
  seal of approval or other proprietary mark of a
  third party or
• the phrase "nutrition facts", "valeur nutritive"
  or "valeurs nutritives".

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More information on Losing the Exemption

• http//www.inspection.gc.ca/english/fssa/labeti/gu
  ide/ch5e.shtml5.3

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Advertising YOU cant say

• General Principles
• Cant imply that a food is nutritionally perfect
  Superlatives such as "best, sensational, better,
  superior
• More info
• http//www.inspection.gc.ca/english/fssa/labeti/gu
  ide/ch3e.shtml3.1

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Canadian USA Diferences

• Format Bilingual or two tables in Canada
• Content require Trans Fats
• USA RDIs are different for vitamin A, Calcium,
  Iron, compared to Canadian Daily Values

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What We Cant Say!

• We cant talk to the function of the particular
  nutrient unless part of the approved claims e.g.
• We cant tell people about the function and class
  of nutrient that it may belong to i.e. Lycopene
  is an antioxidant that helps
• Words of concern when associated with a brand
  include Super, Wholesome, Healthy Choice (all of
  which depending on interpretation can lead to
  questions and enforcement) e.g. PLU sticker which
  say healthy trigger the health claim regs in
  Canada (PLU would now be considered a label)

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Organic Regulations Labelling

• The Canadian Organic Regulations published on
  December 27th, 2006, and are now law. (Dec2008)
• New Federal Labelling Regulations (Dec 08)

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Irradiation, Health Standards Labelling

• Approval process Health Canada Application
• Canada first approved the irradiation of potatoes
  to inhibit sprouting in 1960.
• Government regulations require all foods
  processed by irradiation to be labeled with an
  international symbol for irradiation and the
  words treated by irradiation, treated with
  radiation or irradiated.
• USA Movement to NEW WORD positioning

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GMO Labelling

• No labelling Requirements for Canada - voluntary
• Must be approved by HC for Canada
• Application process is long

http//www.hc-sc.gc.ca/fn-an/gmf-agm/appro/index_e
.html
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SMART Consistent Delivery

• Pesticide residues (MRLs)
• 0 ppm impact
• Harmonized
• Grade Standards Food Safety Standards
• Industry Driven!
• Consumer understanding?
• Customs Requirements
• EDI

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• WHATS NEXT ON THE HORIZON!
• CPMA rlemaire_at_cpma.ca