Connecting A Campusand Maintaining A Cohesive Bond.

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•  Connecting A Campus and Maintaining A Cohesive
  Bond. 

James Sell Director of Portal Communications June
8, 2006
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Overview of this Session Engage and Retain

• To provide a perspective of the cradle to grave
  approach to portal development.
• Demonstrate how the portal can contribute to and
  enhance sense a of community on a college campus.
  
• To identify how a portal can be the entry way to
  online tools that can assist in the retention
  process.
• To describe methods by which La Salle has
  encouraged and - in some cases mandated portal
  use to keep the connection.

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La Salle University, Philadelphia PA

• La Salle is an independent, coeducational
  university founded in 1863 by the De La Salle
  Christian Brothers, a Catholic order dedicated to
  teaching and career preparation.
• The University's population now totals over 6,221
  students
• 3,358 full-time undergraduates (two-thirds are
  resident students)
• 983 part-time undergraduates
• 1,880 graduate students. About two-thirds of the
  full-time undergraduates.

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Understanding the Portal Environment

• Dynamic and Functional
• Secure Password Protected
• Integrates Services (SSO)
• Personalized and Customizable

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Vision for Portal Development

• mylasalle will be the cyberpoint of entry for
  dynamic information and online services.

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Evolution of mylasalle
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Integrating Services in mylasalle
UP NEXT My Library (Open Source)
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Cradle - Prospective Student Role

• Prospects create their own temporary portal
  accounts to gain access to portal.
• PSP provides opportunity to target information
  based on student interests.
• Students can complete the Admissions process
• Initiate web application
• Monitor Application status
• Complete institutional data form

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What Prospects/Applicants Are Saying

• I ABSOLUTELY LOVE IT!!! I check it every day.  I
  don't see any way you can improve it at this
  point, because everything is there.
• mylasalle helps me get the information I want
  without a problem.  Its faster than having to
  call and easier.  Also, you can go on at
  anytime.
• I really like My La Salle. I find it very user
  friendly, which is important to me since, I am
  not very computer friendly myself.

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Transition Prospect to Student

• Once an application is filed (and pushed) ,
  permanent portal accounts are assigned. (Remains
  in PSP Role)
• Once a student is accepted and has been
  confirmed, the students La Salle e-mail account
  is established and is available for use. (Moves
  to Student Role)
• Now in the student role, the user has access to a
  new set of tabs, channels, and functions as well
  as the informational channels that were familiar
  in the PSP role.

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Student Role Based Channels/Functions Available

• TutorTrac - Online Tutorial Services
• Student Directory
• La Salle email required to use for University
  Communication.
• WebCT/My Courses CMS/communication systems.
• Br. LUWIS La Salle University Web Information
  System.
• Portal Groups (Looking for a Roomate/Residence
  Halls/Clubs Organizations.)

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Educating the Studentfrom Day ONE!

• Importance of the portal is introduced to
  students from the point of application.
• Portal use is encouraged for swift access to
  freshman orientation materials and dates.
• mylasalle is featured prominently at each Day One
  orientation program.
• Students learn the the portal is their primary
  communication tool.

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What Students Are Saying

• I think the portal is great!.The connection to
  the student organizations is great.
• I am just beginning to use the portal, checking
  financial aid, etc. Easy to use, so farI am
  looking forward to using mylasalle to keep
  informed.
• I love the portal its been very helpful for my
  freshman year.
• I have thoroughly enjoyed the opportunity to
  feel more a part of the La Salle community w/
  this portal. I am an RN-B/MSN student, and so far
  my classes have been off-main campus. thank-you
  very much!

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Transition from Student to Alumni

• Provides an avenue for remaining connected to the
  University with a tool that is convenient and
  familiar
• Role Based Services include
• Find a classmate (Banner Web)
• Career Networking with other alums (Banner Web)
• Access to Class groups
• Make a gift
• La Salle e-mail for life (alumname06_at_lasalle.edu)
  
• Refer a Future Explorer!
• Alumni Board of Directors Election Balloting
• Win A Trip to the Super Bowl!

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Faculty Resources

• Course Management and Communication Systems
• Email class
• Post syllabus and other course materials
• Targeted Announcements to class sections.
• Posting grades
• Access to EARS (Early Alert Referral System)
• On-Demand training movies for how to use
  communication tools.

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Early Alert Referral System (EARS)

• Created within Banner Web
• Initiated in Fall 2004
• Fall 2005 Channelized EARS in portal.
• increase in use among faculty and freshmen
  advisors in Fall 2005 (119 reports to 257)

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What Faculty and Staff Are Saying

• By the way, mylasalle has been wonderful for
  program promotion!  Thanks for all you do to keep
  it going and adding new features! (University
  Ministry and Service)
• It's amazing how much you were able to do on the
  portal in such a short time.   I want to pass on
  thanks from the winning composers, too, who are
  very happy that people will be able to hear their
  work online.  The whole thing seems magical!   (
  Faculty Member)
• Thanks so much for posting our news on the
  portal.  This will help us with our self-study
  and re-accreditation in other words, you may not
  know how far reaching your efforts go.  (Faculty
  Member)

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Keys to Success for mylasalle!

• 1 Key to SuccessBring Your Portal to Life!
• Maintain a dynamic and functional environment
  Something to do and something new to see.
• Internal Application Development (php/mySQL)
• Add third party products that are only accessible
  by portal.
• Get Form Happy!
• Identify Quick Easy cost-effective
  communication tools
• Web Pasties (Scrollers, Trackers, Slides, Polls)
• Macromedia Captivate (Good for How Tos)
• Import for fun applications (Dictionary,
  Weather, Horoscope)

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Structure, Participation and Commitment

• Create a Winning Infrastructure
• Portal Director
• Portal Tech Group IT based
• Portal Steering Group representatives from all
  areas of the University, meet to discuss needs.
• Malleable Reporting Structure
• Lobby to make the portal the center of the
  Universe for your school. (Faculty Development
  Intiatives)
• Make recommendations for portal use that will
  force constituents to become involved with the
  portal.

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Challenges in Portal Development

• Assuming that All Understand the Portal Concept
• I submitted my announcement. Why dont I see
  it?
• Content Management
• How Much is Enough?
• The Content Cops
• How to Get Folks to Think Portal First - Changing
  a Campus Culture.
• Tracking Portal Usage.

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Engaging A Campus - Examples

• Students and faculty will communicate using La
  Salle e-mail.
• Employees will access the Campus News (weekly
  publication) through the portal.
• Faculty/Staff will make requests for information
  using the forms in the portal.
• Academic information (Registrars Office)
• Students will access mylasalle for
• Housing (if they want a good room/roommate!)
• Course Selection (if they want an optimal
  schedule.)
• Grade Reports (No longer mailed to UG Students)
• Alumni will enter Super Bowl Contest through the
  portal.

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Thank you.

• Contact Information
• James Sell
• Director of Portal Communications
• La Salle University
• jsell_at_lasalle.edu
• 215-991-3615

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Student
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My courses
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Student Services
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My Tab
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Alumni
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La Salle Insider
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PROSPECT
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My Brother LUWIS
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Interact w/ La Salle
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Employee
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Staff Services
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Academic Services
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Message Thread
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