Create Your Own Spoof Ad - PowerPoint PPT Presentation

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Create Your Own Spoof Ad

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Examples: children, teens, high income earners, athletes, etc. Format. Poster. Flyer ... Keep it short, sweet and to the point so people will read it ... – PowerPoint PPT presentation

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Title: Create Your Own Spoof Ad


1
Create Your Own Spoof Ad
  • Dan Lunney Design 11

2
The 8 Steps to Creating Spoof Ads
  • Communication Objective
  • Target Audience
  • Format
  • Develop the Concept
  • The Visual
  • The Headline
  • The Copy
  • Mistakes to Avoid

3
Communication Objective
  • This is the most important step
  • It sets the stage to develop the entire ad
  • The key element What is your message?
  • Example Eating Rutabagas is Cruel!
  • Your entire ad should focus on this objective

4
Target Audience
  • Who is the message for?
  • What age group? Or demographic?
  • Examples children, teens, high income earners,
    athletes, etc.

5
Format
  • Poster
  • Flyer
  • Newspaper ad
  • Pamphlet
  • Magazine

6
Develop the Concept
  • The main idea to express in the ad
  • Good concepts can be used in other similar ads
  • The concept includes the Heading (title), the
    visual (picture) and the copy (other text)

7
The Visual
  • Should be interesting
  • Should be relevant
  • Should be at least half of the space used for the
    ad

8
The Headline
  • Keep it short, sweet and to the point so people
    will read it
  • Make it memorable so it will stick in peoples
    minds
  • Example Just Do It! - from Nike ads

9
The Copy
  • Copy is other words on the page to further
    explain things in or about the ad
  • It may include facts or definitions
  • It may be the main point you are trying to get
    across

10
Mistakes to Avoid
  • Avoid clutter less is more
  • Avoid chaos and confusions keep it simple
  • Keep the message clear people shouldnt have to
    guess what it is about
  • NEVER have spelling mistakes they will become
    the focus of the ad and take away from your
    objective
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