Go to Where the Market is! Fuel Cells: Unlocking the Potential for Unknown Future Use Arno A. Evers, Arno A. Evers FAIR-PR, Germany

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Go to Where the Market is!Fuel Cells Unlocking
the Potential for Unknown Future UseArno A.
Evers, Arno A. Evers FAIR-PR, Germany
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Go to Where the Market is!

• Contents
• Fuel Cell Applications (Stationary / Mobile /
  Portable)
• Still on Probation or Ready for Take-Off?
• New Power for Renewable Energies
• Implementation time of new Products
• Crude Oil Reserves will soon end
• Not Technical possibilities but Consumer demand
• Necessary Conditions to the final Goal Mass
  Demand
• Group Exhibits on Hydrogen Fuel Cells
• at HANNOVER FAIR

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Go to Where the Market is!

• Fuel Cell Applications (Stationary/Mobile/Portable
  )
• Several Fuel Cell companies are supplying their
  equipment to some Utilities worldwide
• All car companies are working on vehicles with
  hydrogen and fuel cell drives
• All computer manufacturers are working on
  portable fuel cells. A Toshiba notebook will come
  on the market in 2004

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• Still on Probation or Ready for Take-Off ?
• Fuel Cells technology has been on worldwide
  probation for the last 30 years
• Billions of US both from Private finance and
  Government funds - have already been invested
• Adoption was announced several times
• but often postponed
• Critical Issues
• How long will it take to be commercial?
• Will H2/FC be on probation for another 30 years?

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• New Power for Renewable Energies
• Over the last 30 years, there is a clear and
  direct relationship between crude oil prices
  and investment in the development of
  New Technologies for renewable energies.
• With the rise of crude oil prices came the rise
  of investment.
• Unfortunately, the same trend occurred when
  crude oil prices later fell

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• Crude Oil Reserves will soon end
• According to a recent ExxonMobil report
  (June 2003), the amount of todays confirmed
  crude oil reserves worldwide is165 billion
  tons.
• With a current worldwide rate of crude oil
  consumption of approximately 3.5 billion tons per
  year, the supply is calculated to last the
  upcoming 47 years (until 2050).
• Realisation of a true H2/FC economy needs
  strong motivation and further initiatives now, as
  it will take time and will require the right
  people to drive it over a long distance.

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• Implementation time of new Products
• The timeframe for implementing
• New Technologies
• (TV, Computers, Cellular Phones or Internet)
• to reach 100 million US customers
• has become shorter and shorter
• in the last millennium.

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• Not Technical possibilities but Consumer demand
• The future of an H2/FC economy will not be
  dependent on the replacement of existing
  energy-powered products, but rather in products
  and/or services unknown today which will benefit
  our daily life tomorrow
• Because of the added value benefits of these
  new products and/or services, this development is
  going to happen
• sooner than many experts are thinking today!

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• Necessary Conditions to reach the final Goal
• Mass Demand will drive Mass Production
• Many circumstances have to be added
• Which one is most important?
• Activation of First-Movers
• Growing Energy Demand
• Environmental / Ecological Awareness
• (Private) Entrepreneurship
• Energy Security Concerns
• and (less, please!!!) Political Support

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• Group Exhibit Hydrogen Fuel Cells
• HANNOVER FAIR
• The annual Group Exhibit has developed to be the
  biggest of its kind in the world since 1995.
• 90 companies from 19 countries showed their
  latest developments in 2003
• HANNOVER FAIR 2004, April 19-24 celebrating our
  10th anniversary
• You are all welcome to attend

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Arno A. Evers FAIR-PR Achheimstrasse 3 82319
Starnberg, GermanyTel. 49-(0)8151-99892-3
Fax [phone] E-mail
arno_at_fair-pr.com Visit our web site
www.fair-pr.com