Service Delivery Platform

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Wrapped Apps Corporation
Enabling Software as a Service
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Wrapped Apps Corporation

• Privately held Company
• Founded 1999 (originally not in SaaS)
• Developed and released SaaS infrastructure
  technology (Apps OnDemand Server) in 2004.
• Market education
• Commercialized Service Delivery Platform (SDP) in
  Fall 2006
• All about how? not why?
• HQ in Ottawa, Ontario Canada

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Critical SaaS Challenges

• Service Provider
• Commoditization of core services
• Profit margin
• Long sales cycle, narrow net, and revenue
  growth per ISV.

• Software Company
• Skillset, time and costs to enter SaaS
• Hosting delivery of SaaS offering
• Velocity of subscription adoption

GAP
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Bridging the Gap - ISVs

• Wrapped Apps SDP
• SaaS offering within 30 days.
• No need for specialized SaaS expertise
• Decouples feature and function of application
  from the operational and business services
  required for SaaS
• Leverage existing technologies
• Focus on core competency
• Easily sell offering via channels
• Support for frequent (agile) releases

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SPs Bridging the Gap

• Wrapped Apps SDP
• Offer real turn-key SaaS offering to ISVs
• Cast a wider net to attract ISVs
• Substantial competitive advantage
• Shorten sales cycle and time to market by
  promoting low barrier of entry to ISVs
• Support for ecosystems and mashups
• Efficiency and Profit gains through automation of
  customer provisioning and product releases
• SLA Monitoring and Enforcement
• Infrastructure Support (Security, Load
  balancing..)

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Wrapped Apps SDP

• Core Features
• Standards based hosting platform
• Automated Provisioning
• Service Contract definition and management
• SLA monitoring and enforcement
• Advanced release management for Zero downtime for
  patches and updates
• Fully channel aware
• Standard SOA interfaces into any third party
  system
• Integration framework, support applications at
  all levels of SaaS maturity.
• Virtual Multi-tenancy

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Wrapped Apps Ecosystem
ISVs
To be Announced
Service Providers Partner
Platform Partners
To be Announced
Solution Provider Partner
Technology Partners
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In Summary

• You need to talk to us
• if you are an ISV and need to move to SaaS
• if you are a Service Provider trying to attract
  ISVs with a commodity service
• if our technology complements yours
• if our technology complements your service

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Thank You