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2 FinalTom Peters X25EXCELLENCE.
ALWAYS.People.Period.Taleo/0910.2007/San
FranciscoIn Search of Excellence 1982-2007
3Slides at tompeters.com
4Establishing Shot 1
5Q4/2006500,000 Source Barrons 0922.07
6Q4/2006500,000 ? Source Barrons 0922.07
7Q4/2006500,000 7,700,000-7,200,000
Source Barrons 0922.07
8Establishing Shot 2
9Flash
10Flash The Rich Get Richer
111/100 Best Companies to Work for/2005
12Wegmans
13 I have always believed that the purpose of the
corporation is to be a blessing to the
employees. Boyd Clarke
14Establishing Shot 3
15profits, people or people, profits?
16Hard Is SoftSoft Is Hard
17Our MissionTo develop and manage talentto
apply that talent,throughout the world, for the
benefit of clientsto do so in partnership to
do so with profit.WPP
18TP How to piss away 500,000 in one easy
lesson!!
19 EXCELLENCE. ASPIRATION.2006.
20 Why in the World did you go to Siberia?
21SynonymsPurityTranscendenceVirtueEleganceMaj
estyAntonymsMediocrity
22The Peters Principles Enthusiasm. Emotion.
Excellence. Energy. Excitement. Service. Growth.
Creativity. Imagination. Vitality. Joy.
Surprise. Independence. Spirit. Community.
Limitless human potential. Diversity. Profit.
Innovation. Design. Quality. Entrepreneurialism.
Wow!
23Enterprise (at its best) An emotional,
vital, innovative, joyful, creative,
entrepreneurial endeavor that elicits maximum
concerted human
potential in the wholehearted service of
others.Employees, Customers, Suppliers,
Communities, Owners, Temporary partners
24To me business isnt about wearing suits or
pleasing stockholders. Its about being true to
yourself, your ideas and focusing on the
essentials. Richard Branson
25Did one of em ever turn to the other and say
Wow I wonder what unimaginable new tools,
otherwise not possible, will be quickly brought
forth for our customers because of this deal?
26Organizations exist to serve. Period. Leaders
live to serve. Period. Summer 2007.
27Organizations exist to serve. Period. Leaders
live to serve. Period.
28Organizations exist to serve. Period. Leaders
live to serve. Period. Passionate servant
leaders, determined to create a legacy of
earthshaking transformation in their domain (a
600SF retail space, a 4-person training
department, an urban school, a rural school, a
city, a nation), create/ must necessarily create
organizations which are no less than Cathedrals
in which the full and awesome power of the
Imagination and Spirit and native Entrepreneurial
flair (We are all entrepreneursMuhammad Yunus)
of diverse individuals (100 creative Talentfrom
checkout to lab, from Apple to Wegmans to Janes
one-person accountancy in Invercargill NZ) is
unleashed in passionate pursuit of jointly
perceived soaring purpose ( win a Nobel peace
prize like Yunus, or at least do something worthy
of bragging about 25 years from now to your
grandkids) and personal and community and client
service Excellence.
29Organizations exist to serve. Period. Leaders
live to serve. Period. Passionate servant
leaders, determined to create a legacy of
earthshaking transformation in their domain
create/ must necessarily create organizations
which are no less than Cathedrals in which the
full and awesome power of the Imagination and
Spirit and native Entrepreneurial flair of
diverse individuals is unleashed In passionate
pursuit of jointly perceived soaring purpose and
personal and community and client service
Excellence.
30 no less than Cathedrals in which the full and
awesome power of the Imagination and Spirit and
native Entrepreneurial flair of diverse
individuals is unleashed in passionate pursuit of
Excellence.
31Such Talent unbound pursue Quests (rapidly and
relentlessly experimenting and failing and trying
again) which surprise and surpass and redefine
the expectations of the individual and the
servant leader alike. The collective products
of these Quests offer the best chance of
achieving rapid organizational and individual
adaptation to fast-transforming environments, and
provide the nutrition for continuing (and
sometimes dramatic) re-imaginings which re-draw
the boundaries of industries and communities and
human achievement and the very conception of
what is possible.
32In turn, such organizations, bent upon excellence
and re-imaginings based on maximizing human
creativity and achievement, will automatically
create cadres of imaginative and inspiring and
determined servant leaders who stick around to
take the organization to another level, and then
anotheror, equally or more important, leave
to spread the virus of Freedom-Creativity-Excellen
ce-Transforming Purpose by pathfinding new
streets, highways and alleyways which vitalize
and revitalize, through creative destruction,
Entrepreneurial Capitalism, which is the best
hope for maximizing collective human Freedom,
Happiness, Prosperity, Wellbeingand, one prays,
some measure of Peace on earth.
33 such organizations, bent upon excellence and
re-imaginings based on maximizing human
creativity and achievement vitalize and
revitalize, through creative destruction,
Entrepreneurial Capitalism, which is the best
hope for maximizing collective human Freedom,
Happiness, Prosperity, Wellbeingand, one prays,
some measure of Peace on earth.
34EXCELLENCE.the rules.
35Cause (worthy of commitment)Space (room
for/encouragement
for initiative) Decency (respect,
humane)
36 We are a Life Success Company.Dave Liniger,
founder, RE/MAX
37 EXCELLENCE. ASPIRATION.UNIVERSAL.
38 Basement Systems Inc.
39Basement Systems Inc.Larry JaneskyDry
Basement Science (115,000!)1993 0 2003
12M 2006 50,000,000
40Wegmans
41 EXCELLENCE. INNOVATE. OR. DIE.
42InnoTacs
43 We become who we hang out with 1
44Normal o for 800
45 Why Do I love
Freaks? (1) Because when Anything Interesting
happens it was a freak who did it. (Period.)
(2) Freaks are fun. (Freaks are also a pain.)
(Freaks are never boring.) (3) We need freaks.
Especially in freaky times. (Hint These are
freaky times, for you me the CIA the Army
Avon.) (4) A critical mass of
freaks-in-our-midst automatically make
us-who-are-not-so-freaky at least somewhat more
freaky. (Which is a Good Thing in freaky
timessee immediately above.) (5) Freaks are
the only (ONLY) ones who succeedas in, make it
into the history books. (6) Freaks keep us
from falling into ruts. (If we listen to them.)
(We seldom listen to them.) (Which is why most
organizations are in ruts. Make that chasms.)
46The Bottleneck Is at the Top of the
BottleWhere are you likely to find people
with the least diversity of experience, the
largest investment in the past, and the greatest
reverence for industry dogma At the top!
Gary Hamel/Harvard Business Review
47 The Memphis Manifesto
Building a Community of Ideas1. Cultivate
reward creativity.2. Invest in the creative
ecosystem.3. Embrace diversity.4. Nurture the
creatives.5. Value risk-taking.6. Be authentic
(emphasize uniqueness)7. Invest in and build on
quality of place.8. Remove barriers to
creativity.9. Take responsibility for change.
Development as D.I.Y.10. Ensure that every
person, especially children, has the right
to creativity. Become a Steward of
creativity.2003/The Creative
100/MemphisSource Richard Florida, The Rise
of the Creative Class
48 try it. Try it. Try it. Try it. Try it. Try it.
Try it. Try it. Screw it up. Try it. Try it. Try
it. Try it. Try it. Try it. Try it. Screw it up.
it. Try it. Try it. try it. Try it. Screw it up.
Try it. Try it. Try it.
49do things.
50We have a strategic plan. Its called doing
things. Herb Kelleher
51try things.
52We made mistakes, of course. Most of them were
omissions we didnt think of when we initially
wrote the software. We fixed them by doing it
over and over, again and again. We do the same
today. While our competitors are still sucking
their thumbs trying to make the design perfect,
were already on prototype version 5. By the
time our rivals are ready with wires and screws,
we are on version 10. It gets back to planning
versus acting We act from day one others plan
how to planfor months. Bloomberg by Bloomberg
53Experiment fearlesslySource BW0821.06, Type
A Organization Strategies/ How to Hit a Moving
TargetTactic 1
54Screw. things.Up.
55Fail . Forward. Fast.High Tech CEO,
Pennsylvania
56Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
57The secret of fast progress is inefficiency,
fast and furious and numerous failures. Kevin
Kelly
58try.Miss.try.
59READY.FIRE!AIM.Ross Perot (vs Aim! Aim!
Aim! /EDS vs GM/1985)
60S.A.V.
61No try. No deal.
62You miss 100 of the shots you never take.
Wayne Gretzky
63 Peo-ple
64 EXCELLENCE. INDIVIDUAL.BRAND YOU.
65If there is nothing very special about your
work, no matter how hard you apply yourself you
wont get noticed, and that increasingly means
you wont get paid much either. Michael
Goldhaber, Wired
6612January2006Happy 300 th, Brand You!
67The electrician knows!
68 EXCELLENCE. BEDROCK.TALENT.
69Hire very good people!
70We believe companies can increase their market
cap 50 percent in 3 years. Steve Macadam at
Georgia-Pacific changed 20 of his 40 box plant
managers to put more talented, higher paid
managers in charge. He increased profitability
from 25 million to 80 million in 2 years.
Ed Michaels, War for Talent
71INVITE THEM TO JOIN US IN A JOURNEY TO EXCELLENCE!
72In the end, management doesnt change culture.
Management invites the workforce itself to
change the culture. Lou Gerstner
73EMPHASIZE THE SOFT SKILLS.
74?
75 Diversity profit
76Diversity defines the health and wealth of
nations in a new century. Mighty is the
mongrel. The hybrid is hip. The impure, the
mélange, the adulterated, the blemished, the
rough, the black-and-blue, the mix-and-match
these people are inheriting the earth. Mixing is
the new norm. Mixing trumps isolation. It
spawns creativity, nourishes the human spirit,
spurs economic growth and empowers nations.
G. Pascal Zachary, The Global Me New
Cosmopolitans and the Competitive Edge
7753 53
78Promise 1 Never, ever again will I evaluate
anyone using a standardized instrument devised
by a professional in inhuman Resources.
79 Bend Over Backwards to Retain Women!
80Forget China, India and the Internet Economic
Growth Is Driven by Women. Headline, Economist,
April 15, 2006, Leader, page 14
81AS LEADERS, WOMEN RULE New Studies find that
female managers outshine their male counterparts
in almost every measure TITLE/ Special
Report/ BusinessWeek
82Womens Strengths Match New Economy Imperatives
Link rather than rank workers favor
interactive-collaborative leadership style
empowerment beats top-down decision making
sustain fruitful collaborations comfortable with
sharing information see redistribution of power
as victory, not surrender favor
multi-dimensional feedback value technical
interpersonal skills, individual group
contributions equally readily accept ambiguity
honor intuition as well as pure rationality
inherently flexible appreciate cultural
diversity. Judy B. Rosener, Americas
Competitive Secret Women Managers
83!!!!!!!!!!!!!!!14 to 168Leadership
Positions/DT/1992-2002/WIAR (Womens Initiative
Annual Report)
84Winning the Talent War for Women Sometimes It
Takes a Revolution Douglas McCracken, HBR,
Article title
85Elizabeth Cady Stanton (more or less) (circa
0331.2007)
86SO YOURE A PEOPLE PERSON? PROVE IT.
87The leaders of Great Groups love talent and
know where to find it. They revel in the talent
of others. Warren Bennis Patricia Ward
Biederman, Organizing Genius
88PARCs Bob Taylor Connoisseur of Talent
89SO YOURE A PEOPLE PERSON? PROVE IT.
90lt CAPEXgt People!
91SO YOURE A PEOPLE PERSON? PROVE IT.
92PUT HR AT THE HEAD OF THE HEAD TABLE. BEST
PEOPLE. NOBLEST MISSION.
93LIVE FOR TALENT!
94Our MissionTo develop and manage talentto
apply that talent,throughout the world, for the
benefit of clientsto do so in partnership to
do so with profit.WPP
95 Get the Duh Factor Brand Talent.
96 I have always believed that the purpose of the
corporation is to be a blessing to the
employees. Boyd Clarke
97 EXCELLENCE. AWOL. THE SCHOOLS FIASCO.K-12.
98Every child is born an artist. The trick is to
remain an artist. Picasso
99 EXCELLENCE. BEDROCK.LEADERSHIP.9Ps.
100PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
101PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
102People want to be part of something larger than
themselves. They want to be part of something
theyre really proud of, that theyll fight for,
sacrifice for , trust. Howard Schultz,
Starbucks (IBD/09.05)
103PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
104Ben Zander I am a Dispenser of Enthusiasm!
105PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
106The role of the Director is to create a space
where the actors and actresses can become more
than theyve ever been before, more than theyve
dreamed of being. Robert Altman, Oscar
acceptance speech
107PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
108 Its always showtime. David DAlessandro,
Career Warfare
109PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
110You must be the change you wish to see in the
world.Gandhi
111PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
112Success seems to be largely a matter of
hanging on after others have let go. William
Feather, author
113PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
114Leaders SERVE people. Period. Anon.
115PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
116You do not merely want to be the best of the
best. You want to be considered the only ones who
do what you do. Jerry Garcia
117PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
118The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo
119PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
120"Life is not a journey to the grave with the
intention of arriving safely in one pretty and
well preserved piece, but to skid across the line
broadside, thoroughly used up, worn out, leaking
oil, shouting GERONIMO! Bill McKenna,
professional motorcycle racer (Cycle magazine
02.1982)
121Ger-on-i-mo!