Considerations When Developing Go Anywhere Web Initiatives

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Considerations When Developing Go Anywhere Web
Initiatives

• Newspaper Association of America
• San Francisco, June 20, 2000
• Tom Briones
• Vice President, Business Development
• AnyDevice

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Going Anywhere Today

• More than 50 of employees spend at least half
  their time away from their offices (IDC).
• 200 million wireless subscribers worldwide
  (Global Mobile Mag).
• 60 million paging subscribers worldwide (IDC).
• 95 million Americans are wireless subscribers
  (CTIA).
• 15 million Americans access Web via cell phones
  (Yankee Group).

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Going Anywhere Today (cont.)

• 10 million Americans access Web via other
  wireless devices, such as handhelds, PDAs and
  Internet appliances (IDC).
• 77 million cell phones shipped in United States
  (CTIA).
• More than 2 million non-PC, Web-enabled devices
  shipped in United States (IDC).
• For every single Internet user, there are three
  cell phone users (Gartner Group).

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Going Anywhere Tomorrow

• 25 million Americans will use Internet-enabled
  devices by 2002 (Forrester Research).
• 40 million non-PC, Web-enabled devices shipped
  by 2002 (IDC).
• 62 million Americans will access the Web via
  wireless devices by 2003 (IDC).
• 200 million paging subscribers worldwide by 2003
  (IDC).

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Going Anywhere Tomorrow (cont.)

• 525 million Web-enabled phones shipped by 2003
  (Strategic Analytics).
• 75 of Internet viewing will be carried out on
  wireless platforms by 2003 (IDC).
• Over 1 billion cell phone users by 2005
  (Nokia).
• 1.5 billion wireless subscribers by 2006 (IDC).

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Next Wave Of Web Devices

• Will add value to existing products such as
  televisions, microwaves, refrigerators,
  automobiles and cellular handsets.
• 37 million Internet appliances by 2002
  (Jupiter).
• 600 million worldwide users of Web-enabled
  devices by 2005 (eTForecasts).

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Five Things To Consider When Developing Go
Anywhere Web Initiatives

• Ease Of Use
• Consistent Brand Presentation
• Device Selection
• Multiple Protocols
• Device Features Capabilities

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Five Things To Consider When Developing Go
Anywhere Web Initiatives

• Ease Of Use
• Short Navigational Path
• Consistent Navigation Within Each Device

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Five Things To Consider When Developing Go
Anywhere Web Initiatives

• 2.Consistent Brand Presentation
• Like Content On Similar Devices
• Similar Navigation On Similar Devices

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Five Things To Consider When Developing Go
Anywhere Web Initiatives

• 3.Device Selection
• Understand Audience Preferences, Tastes, Budgets
• Select A Broad Range Of Devices
• Spread The Risk
• Broaden The Opportunity

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Five Things To Consider When Developing Go
Anywhere Web Initiatives

• 4.Multiple Protocols
• WAP
• I-Mode
• SMS (Paging Protocols)
• HTML

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Five Things To Consider When Developing Go
Anywhere Web Initiatives

• 5.Device Features Capabilities
• Screen Size
• B/W
• Color
• Push vs. Pull, or both
• Cradle Sync

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Cox Interactives AccessAtlanta Anywhere
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