LACKLAND AFB GATEWAY CLUB COMPLEX

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LACKLAND AFB
GATEWAY CLUB COMPLEX
2005
No Federal Endorsement of Sponsors Intended
Product of the Lackland Marketing Branch
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LACKLAND AFB GATEWAY CLUB COMPLEX
Teaser Flyer sent
base-wide one month prior to kick-off of the
program
Product of the Lackland Marketing Branch
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Participation was great with the majority of
participants people on TDY!
Product of the Lackland Marketing Branch
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Win cash every week by picking the exact score
each quarter! Chief Isakson, Lt. John Turner,
(ret) Steve Little, Matthew Mosley, Michelle
Wychi and Jodi Isakson to name a few!
Product of the Lackland Marketing Branch
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SPONSOR
SPONSOR
Tyson provided free food at half time!
Product of the Lackland Marketing Branch
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During the course of the program, over 10,000
flyers were reproduced and distributed throughout
Lackland, Kelly, Medina and Camp Bullis
Posters were created and placed in
high traffic areas
Product of the Lackland Marketing Branch
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Give-a-ways from Air Force and Tyson foods
Product of the Lackland Marketing Branch
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PROGRAM MARKETING
OR HOW THE WORD GOT OUT
Product of the Lackland Marketing Branch
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Basewide e-mails released every Friday and
Monday
Product of the Lackland Marketing Branch
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Thursday, Sep 30, 2005
SPONSORS
Basewide e-mails
Product of the Lackland Marketing Branch
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Wing/Group Commanders Briefed Weekly
Initial Briefing 23 Aug 2005
Product of the Lackland Marketing Branch
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Wing/Group Commanders Briefed Weekly
Product of the Lackland Marketing Branch
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Wing/Group Commanders Briefed Weekly
Product of the Lackland Marketing Branch
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Wing/Group Commanders Briefed Weekly
Frenzy Held The Cover Of The 23 August
Commanders Briefing Package
Sponsors Clearly Identified
Product of the Lackland Marketing Branch
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Frenzy Shares Spotlight with Dierks Bentley and
Cross Canadian Ragweed
SPONSORS
Insert to base paper Circulation 32,000 copies
September 2005
Product of the Lackland Marketing Branch
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FRONT PAGE COVERAGE
SPONSORS
Insert to base paper Circulation 32,000 copies
October 2005
Product of the Lackland Marketing Branch
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FRONT PAGE AGAIN
SPONSORS
Insert to base paper Circulation 32,000 copies
January 2006
Product of the Lackland Marketing Branch
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February 2006
Insert to base paper Circulation 32,000 copies
Product of the Lackland Marketing Branch
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NFL GEAR PROVIDED INCENTIVES TO EXTRA POINT
PROGRAM
Extra point winners Jodi Isakson, Gerry Santiago,
(Ret. Chief) Robert Elisondo, Felton Looney
Product of the Lackland Marketing Branch
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Frenzy went BooooooooYa at Halloween
Product of the Lackland Marketing Branch
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Quarter Size Handbills
Handed Out In high Traffic areas
Product of the Lackland Marketing Branch
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CROSS MARKETING Dorm World 3 Volunteer Program
Product of the Lackland Marketing Branch
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All Media Areas were covered to promote the
appearance of the Miller Girls
Product of the Lackland Marketing Branch
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Wilford Hall Medical Centers VITAL SIGNS
Product of the Lackland Marketing Branch
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THE FRENZY FINAL
Product of the Lackland Marketing Branch
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Super Bowl Party 2006
Product of the Lackland Marketing Branch
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SUPERBOWL PARTY
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Super Bowl Party 2006 sponsored by Tyson
Product of the Lackland Marketing Branch
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THATS ALL FOLKS
This has been a Football Frenzy
awarness production
Product of the Lackland Marketing Branch
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