SUPER BOWL XXXIX Overview and Photo Summary February 6, 2005

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SUPER BOWL XXXIX Overview and Photo
SummaryFebruary 6, 2005
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• OVERVIEW
• In November 2000, the NFL awarded Jacksonville
  Super Bowl XXXIX, played on February 6, 2005. To
  meet the NFLs requirement for the Super Bowl
  host city to have at least 17,500 hotel rooms,
  the Jacksonville Super Bowl Host Committee
  chartered five cruise ships for use as floating
  hotels and entertainment venues.
• This marked the first time cruise ships had been
  used as floating hotels for the Super Bowl.

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• THE SHIPS
• These five ships combined to provide 3,617 rooms
  for approximately 7,000 people. Two additional
  cruise ships, both private charters, also came to
  Northeast Florida for Super Bowl week. The guests
  on all these ships were not casual fans rather,
  they were NFL sponsors and their guests,
  including a number of celebrities.

NFL Hall of Fame player Jerry Rice with ship
officer at Dames Point.
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• SHIPS at JAXPORT
• Of these vessels, five ships docked at JAXPORT
  facilities
• Three at JAXPORTs Talleyrand Marine Terminal
• One at JAXPORTs Cruise Terminal at Dames Point
• One at JAXPORTs Blount Island Marine Terminal.
• The use of JAXPORT facilities was instrumental
  in making the Super Bowl on the River a
  reality.
• (Additionally, one ship docked downtown at the
  Adams Mark Hotel, and one ship docked in
  Fernandina Beach.)

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• 5 SUPER BOWL CRUISE SHIPS AT JAXPORT
• Talleyrand Marine Terminal
• Holland Americas Zuiderdam, Zaandam Volendam
• (Super Bowl Host Committee vessels)
• Arrived Thursday, Feb. 3, 2005
• Departed Monday, Feb. 7, 2005
• JAXPORT Cruise Terminal at Dames Point
• Carnival Cruise Lines Carnival Miracle
• (Super Bowl Host Committee vessel)
• Arrived Wednesday, Feb. 2, 2005
• Departed Monday, Feb. 7, 2005
• Blount Island
• SilverSeas Silver Whisper (private charter)
• Arrived Saturday, Feb. 6, 2005
• Departed Sunday, Feb. 7, 2005

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JAXPORTs Talleyrand Marine Terminal Holland
Americas Zuiderdam, Zaandam Volendam
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• THE CHALLENGE
• The biggest challenge was converting 27 acres at
  the Talleyrand Marine Terminal into a temporary
  cruise facility, complete with a 31,000-square
  foot fabric warehouse erected for use as a cruise
  terminal, and cargo storage areas converted into
  parking and ground transportation staging. Two
  JAXPORT tenants, Southeast Toyota and ICS
  Logistics, graciously agreed to allow the Host
  Committee to use their leased property at
  Talleyrand for this purpose.
• After months of intense planning, the plan was
  executed and worked to near perfection.

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The three Holland America ships docked at the
Talleyrand Marine Terminal.
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A container wall segregated cruise passengers
from cargo operations and construction.
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• AESTHETICS
• To transform a portion of Talleyrands working
  cargo port into an aesthetically-pleasing cruise
  operation, JAXPORT spent 235,000 on a
  beautification program, adding banners, fence
  wrapping, plants and flowers, background music
  and colorful lights along the dock at night..

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• THE TALLEYRAND CRUISE TERMINAL
• To accommodate cruise guests at Talleyrand,
  JAXPORT and the Super Bowl Host Committee erected
  a 31,000-square foot temporary cruise terminal.
  It took only two weeks to build and prepare the
  facility for guests.

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To help decorate, local school students painted
24 banners depicting scenes of Jacksonville.
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Every person boarding any ship had to pass
through metal detectors and obtain a boarding
pass or credential. Security was a major
component of the planning process.
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A system of shuttle busses ran non-stop between
the parking lots and cruise terminal, and from
the cruise terminal to the ships.
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• THE TALLEYRAND MARINE TERMINAL
• Southeast Toyota was able to resume all
  operations on most of their property the day
  after the cruise ships departed -- Tuesday,
  February 8 -- and on their remaining property by
  Friday, February 11.

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JAXPORTs Blount Island Marine TerminalSilverSeas
Silver Whisper
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The Silver Whisper (foreground) docked at a cargo
berth normally used for ships carrying vehicles
for import/export.
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Adams Mark Hotel (downtown)Radisson Navigator
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Although not docked at JAXPORT, this vessel was
part of the Super Bowl cruise fleet.
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JAXPORT Cruise Terminal at Dames PointCarnival
Miracle
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As it leaves port, the Zuiderdam navigates past
the Carnival Miracle.
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Ph [phone] www.jaxport.com