Group C

1
Group C
Welcome to
Eat Fresh!

• Kazuko Wells
• Lena Yi
• Chris Wada

Bobbie Arakawa Judy Lee Sharleen Lee
2
Goals of todays Presentation

• Brief History of the Company
• Our Mission
• Organizational Objectives
• Products at Subway
• Franchise Opportunities
• Strengths of our business
• Questions
• Suggestions for improvement

3
A Brief History

• 1965 Fred DeLuca Dr. Peter Buck
  open Petes Submarine Shop
• 1974 First Subway franchise opens
• 1982 Subway opens 300th location
• 1990 Subway hits 5,000 locations
• 1999 14,000 locations
• 2001 15,000 locations
• worldwide!

4
Mission

• Our Mission
• To provide the tools and knowledge to allow
  entrepreneurs to successfully compete in the QSR
  industry worldwide by consistently offering value
  to consumers through providing great-tasting food
  that is good for them and made the way they like
  it.

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Organizational Objectives

• Pay attention to needs and wants of customers by
• Improve marketing efforts to
• To be ranked 1 by consumers

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Why Were 1!!!
Product

Price
Place
Promotion
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• According to Entrepreneur Magazine, Subway is
  ranked 1franchise opportunity for 2003.
• 1. Subway
• 3. 7-Eleven Inc.
• 4. McDonalds
• 6. Taco Bell Corp
• 7. Quiznos Franchise Co.

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Product

• Subway Classics
• Subway Selects
• Kids PakSalad
• Seven Under Six
• Gourmet bread
• Fresh vegetables
• Healthy

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Price

• SUBWAY
• Franchise fee 12,000Start-up cost 69,300 to
  191,000Basic royalty 8Advertising royalty
  3.5

• BLIMPIE
• Franchise fee
• 18,000Start-up cost
• 99,321 to 338,200Basic royalty
  6Advertising royalty 4

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Place

• Location
• 73 countries
• Over 18,000 restaurants
• Non-traditional sites
• Growth
• Year 2003

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Promotion

• Target
• Goals
• Where?
• Subway Franchisee Advertising Fund Trust
• (SFAFT)

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QUESTIONS?

• Chris

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Subways 4 PS

• Product Sandwiches
• Place Money-saving, health-conscious market
• Promotion 7 under 6 menu
• Jared S. Fogle
• Price Under 6

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Quiznos 4 Ps

• Product Oven-baked classic subs
• Place those looking to change in sub
  sandwiches
• Promotion Media Advertisements
• Super Bowl TV Ads
• Price 3.99 - 7.99 (small-large subs)

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QUESTIONS?

• Judy

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Conclusion

• 1 franchise opportunity for the 11th time in the
  past 15 years.
• Good strategic plans
• Unique concept
• Good advertising
• Facing many challenges as they grow
  internationally.

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Recommendation

• Focus on on-going support to build a better
  relationship between franchisor and franchisees.
• Offer different languages in training
• Study the culture, economic state, and government
  regulation as entering different countries.
• Increase flexibility
• diversity