OS 432 Org Policy and Strategy Clarkson University School of Business Spring 2004 Mike Wasserman - PowerPoint PPT Presentation

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OS 432 Org Policy and Strategy Clarkson University School of Business Spring 2004 Mike Wasserman

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Briefly discuss the Starbucks article in terms of Monday's course concepts and ... Is anybody up on what Starbucks technology strategy is? Alternate Slides ... – PowerPoint PPT presentation

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Title: OS 432 Org Policy and Strategy Clarkson University School of Business Spring 2004 Mike Wasserman


1
OS 432Org Policy and StrategyClarkson
University School of BusinessSpring 2004Mike
Wasserman
  • Wed 3/24/04
  • Strategy in High Tech Industries

2
Todays Agenda
  • Questions for Discussion
  • High Tech Strategies
  • Starbucks
  • In-class analysis
  • Paper 2 due Friday by noon
  • Midterm Revisions due Weds 3/31 in class

3
Questions for today
  • Understand key elements of a technology strategy
  • Apply these concepts to the company you are
    writing about this semester
  • Briefly discuss the Starbucks article in terms of
    Mondays course concepts and then look at its
    technology strategies

4
Questions Standards
  • Why are standards so important in high tech?
  • What is the link among standards and specific
    types of strategies?
  • What is going on in the PC industry in terms of
    standards? Music industry?

5
Questions Network Effects
  • What are network effects?
  • How can companies leverage network effects in the
    formulation of its strategies?

6
Questions Costs
  • Explain the economic differences between low tech
    and high tech companies

7
Intellectual Property
  • Define Intellectual Property (IP)
  • What are some strategies for capturing/protecting
    IP?

8
First-Movers
  • Differentiate between first mover advantages and
    first mover disadvantages
  • What are the three strategies involved in first
    movers and innovation?

9
Paradigm Shifts
  • What is a technological paradigm shift?
  • How are paradigm shifts strategic?

10
In-class writing
  • On a clean sheet of paper, discuss at least three
    specific links between the technology strategy
    issues weve discussed today and your companys
    strategies and performance.

11
Starbucks
  • What structural strategy/strategies and entry
    modes has Starbucks been using?
  • Is anybody up on what Starbucks technology
    strategy is?

12
Lessons Learned
13
Upcoming Assignments
  • For Monday Well discuss diversification - fun
    stuff like acquisitions and vertical integration.
    Read Text, Chapter 9 (YES I AM SURE OF THIS!)
  • Also please remember
  • Paper 2 is due (turnitin.org) by noon this Friday
    3/26.
  • Midterm revisions Revisions should be in
    paragraph form and specific sources should be
    included and cited (text pages, article titles,
    dated course notes). For short essay revisions,
    you must turn in a completely rewritten essay.
    Revisions should be word-processed and turned in
    stapled to your original exam. Revisions will be
    due Weds 3/31 at 100pm (the start of class - if
    you bring it in at 105, it's late and not
    accepted).
  • I will have an extra credit opportunity for you
    that we will discuss on Monday.
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