NTEN Technology Leadership Series

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Presented by John Kenyon
Session Seven The Next Latest Thing The Future
of Technology in Nonprofits
Author John Kenyon

• NTEN Technology Leadership Series

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Mechanics

• Everyone is muted during lecture
• Set times for discussion
• For questions other times, use chat
• Using Chat - Favorite Social Networking/Web 2.0
  tool
• Technical Difficulties? Close and Re-enter
  Meeting [phone]

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Responsibilities

• Respect
• Varied
• Levels
• of Experience
• Participate, Think about Your Angle
• Share your Experiences and Ideas
• During Conversations
• Be in a Quiet Environment
• Identify Yourself When Speaking
• One Person Speaking at a Time

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Course Overview

• Systems Analysis
• Hardware, Software and Networks
• Databases akaConstituent Relationhsip Management
  Systems
• Technology Planning, Budgeting and Implementation
• The eNonprofit Effective Internet Presence
• The eNonprofit Online Engagement and Internet
  Services
• The Future Latest and Greatest NPO Tools

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Session Agenda

• Session Overview
• Web 2.0, Social Networking Digital Media
• Definitions Vocabulary
• Content Generation
• Interactive Content
• Digital Storytelling
• Online Engagement
• Guest Speaker - Beth Kanter
• Discussion
• Course Review
• Evaluation

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Vocabulary

• Blog - A web log. Like a diary, usually a series
  of personal accounts or reflections often on a
  particular subect or topic. Usually comment-able
  by readers.
• Wiki - A medium which can be edited by anyone
  with access to it, and provides an easy method
  for linking from one page to another. Wikis are
  typically collaborative websites.
• Folksonomy - the practice and method of
  collaboratively creating and managing tags to
  annotate and categorize content. In contrast to
  traditional subject indexing, metadata is not
  only generated by experts but also by creators
  and consumers of the content.

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Web 2.0 Social Networking

• From Wikipedia -
• Web 2.0 refers to a perceived second generation
  of web-based communities and hosted services
  such as social-networking sites, wikis and
  folksonomies which aim to facilitate
  collaboration and sharing between users.
• A social network service focuses on the building
  and verifying of online social networks for
  communities of people who share interests and
  activities, or who are interested in exploring
  the interests and activities of others, and which
  necessitates the use of software.

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Social Networking

• Most social network services are primarily web
  based andprovide a collection of various ways
  for users to interact, such as chat, messaging,
  email, video, voice chat, file sharing, blogging,
  discussion groups, and so on.
• The main types of social networking services are
  those which contain directories of some
  categories (such as former classmates), means to
  connect with friends (usually with
  self-description pages), and recommender systems
  linked to trust. Popular methods now combine
  many of these, with MySpace, Bebo and Facebook
  being the mostly widely used in 2007.

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Content Generation

• Organization- generated
• - Professional, Production Values
• - Often scripted/pre-planned in detail
• - By audience, perspective, message
• Stakeholder-generated
• - Experiences of participants, volunteers,
  workers
• - Issue-focused, event-specific
• - Often organic, real
• - By audience, perspective, message

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Community, Content and Social Networking Tools

• Groups Listservs
• Surveys Quizzes
• Blogs Wikis
• Audio Podcasts, Streamable
• Pictures/Video You Tube, Flickr
• Maps - Google, Google Earth, Frappr
• Social Networking - MySpace, Facebook
• Latest Tools - Widgets, Twitter, Utterz

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Interactive Content - Groups, Listservs
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Interactive Content - Surveys, Quizzes
Quizzes
Click for Action
Respond
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Interactive Content - Blogs
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Interactive Content - Blogs
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Interactive Content - Blogs
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Interactive Content - Wikis
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Interactive Content - Wikis
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Digital Storytelling - Podcasts
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Digital Storytelling - Videos
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Interactive Content - You Tube
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Shared Video - You Tube Channels
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Shared Video - You Tube Website
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Photos - Flickr
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Photos - Flickr
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Maps - Frappr
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Maps - Google Maps
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Maps - Google Earth (blog)
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Maps - Google Earth
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Maps - Google Earth
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Maps - Google Earth (blog)
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Maps - Google Earth - Download
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Maps - Google Earth
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Maps - Google Earth
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Maps - Personalized
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Maps - Personalized
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Social Networking - MySpace
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Social Networking - Facebook
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New Social Media Tools

• Fundraising Badges/Widgets
• Twitter
• Utterz

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New Social Media Tools
Fundraising Badges/ Widgets
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New Social Media Tools
Twitter
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New Social Media Tools
Utterz
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Digital Media Review

• Digital Storytelling - Audio, Video
• Interactive Content - Surveys, Quizzes, Community
  Tools Blogs, Wikis
• Web 2.0 - Maps, Photos, Games
• Personal, Specific
• Focus on Audience, Message(s)

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Guest Speaker Beth Kanter

• Communicating
• Collaborating
• Listening
• Conversations
• Experiments
• Blogging Basics

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Beth Kanter Offline
Photo by Steve Goodman
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Beth Kanter Online
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In order of amount of time/investment/complexity

• Find blogs
• Read blogs
• Comment on blogs
• Get bloggers to write about your program
• Write personal blog about your practice
• Internal org blog behind the firewall
• Org public blog group authors
• Blogs by clients as support service

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Digital Media Reflection

• What does this mean for my organization?
• Which of these elements do we have/need?
• What ideas does this generate for me?

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Course Review

• Systems Analysis
• Hardware, Software and Networks
• Databases akaConstituent Relationship Management
  Systems
• Technology Planning, Budgeting and Implementation
• The eNonprofit Effective Internet Presence
• The eNonprofit Online Engagement and Internet
  Services
• The Future Latest and Greatest NPO Tools

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Course Goals Themes
GoalPrepare nonprofit managers and leaders
toexercise independent judgment in planning for
and leading adoption of technological change
within their organization

• Themes
• Invest in People first, then Technology
• Figure out Business Process first, then set up
  technology tools and systems around them
• Focus on Constituent Relationship Management

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Reflection and Discussion

• Your Experience
• Online Engagement
• User-Generated Content
• Blogs, Wikis, etc.
• Tools you like
• This makes me think about.

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Evaluation Learning More

• Please Complete the Evaluation
• Visit Affinity Group Forum http//groups.nten.or
  g/
• Review Suggested Readings and Resources
• Share Insights, Ideas in the Affinity Group Forum

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Thank you!

• Thanks to NTEN for supporting this series
• Thank YOU for taking the time to improve your
  technology knowledge and skills. You will make
  a positive impact on all of the organizations you
  work with.
• www.johnkenyon.org