HostingCon 2006

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Welcome!

• HostingCon 2006
• July 17-19, 2006

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• Jim Boykin
• CEO, We Build PagesA Search Engine Optimization
  Companywww.WeBuildPages.com Free SEO Tools
  webuildpages.com/tools/
• And SEO Bloggerwww.JimBoykin.com

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• I'm Talking about "Natural Listings" in Google.

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• Them Google Guys are Pretty Clever!
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• The Anatomy of a Large-Scale Hypertextual Search
  Engine

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• A Link From "Site A" to "Site B" is a Vote

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• Back in 1998 there were 18 "Major Engines"
• 2006 - We're down to the 4 "Majors"
• 59 Google 22 Yahoo 12 MSN  3  Ask  3 
  Others
• Other Search Engines are Dead, or are Dying in
  the wake of Google.

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• What's Dead or Dying
• VS.
• What Works Today.
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"Submitting to Search Engines" is Long
Dead  They Find You Via Their
Spiders Following Links from Page to Page.
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• Meta Tags and "On Page Optimization" (W/O
  Backlinks) is Dead
• Plain and Simple, If other sites don't link to
  you, Your great site, content, and services
  won't rank for squat.

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• Note Use Yahoo to look at your backlinks
• Linkhttp//www.yoursite.com/ How many people
  link to your Homepage
• linkhttp//www.yoursite.com/a-page.html Who
  links to a specific Page
• Linkdomainyoursite.com  Who links to any page
  of your site
• Bestlinkdomainyoursite.com -siteyoursite.com 

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• Google Dances are Dead

Anyone Remember the Florida Dance?
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• Linking a bunch of your own sites together
  doesn't work.

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• Link Trading is Dead

Here's Why.
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• Buying Big Ole PR8 and PR9 Backlinks is Dead
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• Often, buying Backlinks from "Above the Radar"
  places does not count in Google

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• Getting a new site ranked quickly for
  competitive phrases is Dead.

AGE is a HUGE Factor TodayLinks over Time (Your
History)
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• PageRank is Dead

Think TrustRank
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• 4 Trust Factor Categories
• Do you have Unique Content, or Scraped Content?
• Who do you Link to, and what are their Link
  Neighborhoods? 
• Who Links to Those who Link to You?
• Is your link found within the content?

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Google is getting much better as "Seeing Link
Maps"
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• Solutions
• Produce good quality content.
• Link out to other related and trusted websites
• Get good quality related/trusted places to link
  to you 
• Get your links within the content of a webpage

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• Producing good quality content.
• Block Level Analysis
• What is Unique Text, and how much do you need?

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• Where you want your content placed
• Add lots of text to your homepage
• Make sure existing pages have "content" 
• Add new pages resource pages, FAQ, testimonials,
  manuals, guides, tips, linkbait, etc

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• Who you want to link out to
• Trusted sites
• Site.edu web hosting
• Site.gov web hosting
• Other non-competing trusted resources (.org's,
  forums, resource sites, MSN, etc)
• At least 1 pageOn other pages is great too

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• Where you want your backlinks to come from.
• Natural is Best for Several Reasons
• (Think content, tools, free things, great info)

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• If you're going to be proactive on link building,
  do this
• Search for things like
• "history of computers""history of IP
  addresses""tips on building a website"Etc.

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• Then look at their of backlinks using Yahoo
  Linkdomain command, then check for trust factors.
• Do backlinks look "natural" or SEO'd?
• Any .edu backlinks as well?(linkdomaintheirsite.
  com site.edu)
• or .gov's?(linkdomaintheirsite.com site.gov)

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• Now What?
• Write to them or better yet, call them and
  offer them something "real" for your "Ad" (,
  coupons, free hosting, etc)

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• Get your links placed within content areason a
  related web page.
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• It's just Content and Links,
• The better you have, The better you'll rank.

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• Jim Boykin
• CEO, We Build PagesA Search Engine Optimization
  Companywww.WeBuildPages.com
• And SEO Bloggerwww.JimBoykin.com