Food

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Food

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Established and new markets. Traditional and new products. Domestic market , ... Meat - Chilled and frozen lamb, mutton, beef, offal, meat processing equipment ... – PowerPoint PPT presentation

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Title: Food


1
Food Beverage Markets
. . . . A world of opportunities
Literally!
2
  • Global Trends and Opportunities
  • Wide ranging but common threads
  • Differentiation, nutrition, convenience, quality,
    safety
  • Focus
  • Established and new markets
  • Traditional and new products
  • Domestic market , often forgotten
  • Successful Market Entry must-haves
  • Diversity, innovation, food safety
  • Quality, reliable supply, competitive pricing,
    something new
  • An export plan, invest in relationships, follow up

3
North East Asian Market
4
North East Asia - Regional Market Trends
  • Japan - growing importer (mainly of Australian
    products for over 30 years)
  • Korea - Dynamic, entrepreneurial business
    sector
  • China Income is rising
  • Hong Kong one-stop-shop superstore outlets
    emerging
  • Taiwan - Large affluent population, heavy
    reliance on import
  • Vietnam - Purchasing power is improving.

5
North East Asia - Current Opportunities
  • Dairy / cheese UHT milk, milk powder, value
    added dairy ingredients, both processed and fresh
    cheese
  • Organic foods Strong demand in Japan and Korea
  • Wine - Demand for low-end to medium wines in
    China and Vietnam Japan, Hong Kong, Taiwan
    looking for mid range to premium wines
  • Meats strong demand good future potential.
  • Fresh fruit vegetables especially for
    off-season supply
  • Lobsters Must to have items in Chinese
    Japanese banquets
  • Packaged food both price-competitive and
    premium products
  • Health Food - Anything good for health

6
North East Asia - Key Market Entry Factors
  • Marketing materials and price information are
    essentials
  • Packaging preferences/ language labelling
    requirements
  • Understand the market cultural differences
    prior to visiting
  • In-Market visit to build the relationships
  • Competitors are getting noisier
  • Trade shows useful, sampling events sometimes a
    less expensive route to market
  • Participate in Austrade organised Australia
    theme promotion in major retail outlets

7
South East Asian Market
8
South East Asia - Regional Market Trends
  • Big retailers are coming if not already there
  • Private label demand from distributors
    retailers
  • Top end food service has struggled but is
    returning
  • Healthy eating /GMO /organic - increasing in
    awareness
  • Functional foods / nutriceuticals and supplements
  • Convenience / 24x7 shopping sweeping through
  • Emerging coffee drinking culture
  • Do not discount micro purchase market
  • Stronger competitiveness promotion
  • Local Chinese business communities influential
  • Competition from China
  • Smaller packs preferable

9
North East Asia - Current Opportunities
  • Constant demand for old favourites
  • dairy - UHT milk/ milk powder/ cheese/ cream /
    butter /yoghurt
  • meat - beef / lamb / small goods
  • seafood - shellfish especially popular
  • fruit vegetables
  • Wine
  • budget to medium end popular red outsells white
    31
  • Snacks/comfort foods
  • Soy based products
  • Juice
  • Cereals

10
North East Asia - Key Market Entry Factors
  • Product Sampling Promotion vs Tradeshow vs Full
    Immersion
  • Do your homework
  • Know you unique selling proposition
  • Local partner selection crucial
  • Know registration requirements
  • Packaging essential
  • Flexibility/Patience/Haggling mentality
  • Export is not waving goodbye to your product when
    it leaves
  • Other options - MUL/JVs/Franchise
  • Relationships and networks paramount
  • Who you know comes before what you know
  • Favour system
  • Repeat visits by same person

11
Pacific Markets
12
Pacific - Regional Market Trends
  • Microcosm of the world from advanced to
    developing markets.
  • Proximity and frequency of flights and cargo
    vessels
  • Willingness to source regionally to reduce
    delivery time and costs
  • Experimenting and adopting foreign cuisines and
    tastes.

13
Pacific - Current Opportunities
  • Fresh Fruit and Vegetables (seasonal)
  • Wine and beer to tourism driven economies
  • Grocery Lines cereal, pasta, condiments
  • Dairy products (UHT Milk,Specialty Cheese)
  • Meal solutions/meal replacements frozen prepared
    meals /ethnic foods
  • Confectionery and Snacks
  • Fruit Juice
  • Beef and Lamb cuts to the tourism industry
  • Processed tinned meat and fish

14
Pacific - Key Market Entry Factors
  • Identify most appropriate distribution channels
    for the product
  • Be prepared to export small quantities at regular
    intervals
  • Readily available export price list
  • Price competitiveness
  • Visit regularly develop personal relationships
    with customers
  • Follow up enquiries promptly

15
Europe
16
Europe - Regional Market Trends
  • Fruit veg - Counter-seasonal supply, 52 week
    availability, organics.
  • Meat - Reducing red meat consumption (BSE!).
  • Groceries - Supermarkets taking over
    distribution, changing lifestyles, new tastes.
  • Wine - Accessible to all, no longer just for
    special occasions in non-Mediterranean countries.

17
Europe - Current Opportunities
  • Fruit Premium apples, stone fruit (cherries
    nectarines), late navels
  • Meat Quality cuts, venison, game meat
  • Groceries Snack, gourmet, health, private label,
    confectionery, functional foods, olive oil
  • Wine Entry level to premium, pallet to container

18
Europe - Key Market Entry Factors
  • Select a European market
  • Each is different analyse benefits and issues
  • Research the market dynamics
  • Visit the country, attend a European trade fair
  • Decide how your product will be positioned
  • Mass or niche market, high or low end?
  • Identify suitable partners
  • Talk to lots of companies, get referrals from
    retailers, consider consolidation with other
    producer.
  • Use export facilitation services/agencies

19
Middle East
20
Middle East - Regional Market Trends
  • Food service retail in ME (Egypt and AGCC) worth
    US 20 bn expected to ? over next 2 years
  • Per head annual spending 1,143 (UAE), 383 (KSA)
    699 (Others), driven by expanding tourism
    sector ? hotels opening in UAE
  • Semi ready meals airline catering
  • Dairy products (yoghurts, ice-creams)
  • Ingredients for food manufacturing
  • Saudi Arabia has recently lifted bans on imports
    of offal and whole carcass lamb with spinal cord
  • UAE - 85 food items still imported 70 imports
    into Dubai re-exported (considered regional
    gateway)

21
Middle East - Current Opportunities
  • Meat - Chilled and frozen lamb, mutton, beef,
    offal, meat processing equipment technology,
    abattoir.
  • Dairy - Milk powder, butter (bulk), cheeses
    (canned and powdered), ghee, technology and know
    how in cows milking and cheese industries.
  • Honey Bees - Bulk and retail pack honey, bees,
    bee breeding technology and know how.
  • Processed Foods - canned food, juices, pastas,
    technology and know how in food processing
    industry
  • Bulk food materials - Barley, Faba beans, chick
    peas, corn, etc.

22
Middle East - Key Market Entry Factors
  • Understand bargaining mentality
  • Relatively stable product shelf life
  • Flexibility in labelling Arabic and English
    requirements vary. Labelling requirements are the
    most exhaustive and detailed.
  • Halal certification
  • No alcohol or pork derivatives as ingredients
  • Obtaining customs approval through potential
    local agent/distributor prior to shipment
  • Willingness to undertake initial investment
    cost of product listing, cost of creating shelf
    space, cost of creating brand awareness, etc
  • Work hard at building relationships very
    important to get the right local partner

23
Americas
24
Americas - Regional Market Trends
of World Retail Sales 2002
Source AC Nielsen
25
Americas - Current Opportunities
  • Natural Products
  • Fresh Fruit Vegetables
  • Meat Fish
  • Specialty Foods
  • Ethnic Foods

26
Americas - Key Market Entry Factors
  • Customs and FDA requirements
  • Trademark registration and product liability
    insurance
  • UPC barcodes
  • Distribution model
  • Marketing and promotion
  • Research opportunities to understand the market
    be prepared

27
YOUR Market - CARICOM
28
Your Market - Trends
  • Food service retail growing, notable increase in
    local franchises still dominated by foreign MNCs
  • Convenience, Semi-ready, home replacement meals
    on the rise
  • Meats and dairy products (yoghurts, ice-creams)
  • Ingredients for food processing, especially
    non-alcoholic beverages and fruit juices
  • Recent moves around the region to reduce food
    prices (milk, chicken etc) will stimulate
    consumption and tendency towards more imports
  • Very high existing food import bill but a
    significant portion goes into processing for
    domestic consumption and re-exports (TT, JA
    Bdos considered to be leading actors)

29
Your Market - Current Opportunities
  • Meat Fish
  • Novelty Specialty Foods Beverages
  • Processed foods
  • Snacks
  • Natural Products

30
Your Market - Key Entry Factors
  • NONE ! ! ! YOU ARE ALREADY HERE. That is your
    advantage.
  • BUT. . . . . do not underestimate
  • your own consumers!
  • your competitors determination to get into YOUR
    MARKET!
  • the POWER OF CONTINUOUS PRESENCE and PROACTIVE
    MARKETING
  • Your competitors are not!

31
Food Beverage Exporters
. . . . Assistance you will require and should
request
32
Assistance you will require and should request
  • Services Overseas
  • Initial assessment of client prospects
  • Market Research
  • Identification of Contacts
  • Appointment programs
  • Trade promotions
  • Services at home
  • Advice on exporting and market selection
  • Seminars and Visits by post staff and buyers
  • Linking clients to overseas posts and markets

33
. . . . Do all you can to . . . expand your
possibilities - - the world is waiting!
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