Quiz February 25th - PowerPoint PPT Presentation

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Quiz February 25th

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a. organic is not necessarily natural. b. consumers love a deal ... D. promotional traps. E. consumer primacy. Karyn Elton. Kaitlyn Elton. Penelope Cruz ... – PowerPoint PPT presentation

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Title: Quiz February 25th


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Quiz February 25th
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1. In the opening vignette, Macy's learned the
hard way that
  • a. organic is not necessarily natural
  • b. consumers love a deal
  • c. fashion does not always equal style
  • d. coupons are better than cost-cutting

3
2. When a marketer distributes coupons for a
brand with a specific expiration date, they are
attempting to use sales promotion as a(n)
  • a. brand franchise building promotion
  • b. brand equity building promotion
  • c. acceleration tool
  • d. value added tool
  • e. promotional marketing tool

4
3. All of the following are examples of
trade-oriented sales promotion activities EXCEPT 
  • A. off-invoice allowances
  • B. promotional allowances
  • C. point-of-purchase displays
  • D. trade shows
  • E. coupons

5
4. Critics of sales promotions contend the
increase in sales promotions is leading to a
decrease in 
  • A. retailer power
  • B. ad readership scores
  • C. brand equity
  • D. promotional traps
  • E. consumer primacy

6
5. Who won the oscar for best supporting actress
this year?
  • Karyn Elton
  • Kaitlyn Elton
  • Penelope Cruz
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