IMPORTANT SALES INFORMATION

1
THE DAILY TELEGRAPH and THE SUNDAY
TELEGRAPH October 2009 promotions

• Dear Retail Colleague,
• during October The Telegraph features more
  fantastic value offers to entice your customers
  into the newspaper.

• Zizzi 50 off at Zizzi with just over 100
  restaurants spread across towns, cities,
  neighbourhoods and high streets Zizzi are
  passionate about food, they offer a warm and
  welcoming venue with a superb menu. The promotion
  commences in paper from Saturday 10th until
  Friday 16th October all the consumer needs to do
  is present the in paper voucher at their chosen
  restaurant.
• Two Free DVDs - The Telegraph is giving away two
  fantastic DVDs on Saturday 17th and Sunday 18th
  October. On Saturday we have E.M. Forsters
  Where Angels Fear to Tread starring Helen
  Mirren, Helena Bonham Carter and Rupert Graves
  and on Sunday A Handful of Dust based on the
  book by Evelyn Waugh with Kristin Scott Thomas,
  James Wilby, Judi Dench amongst many others
  both movies are certificate PG.
• Newspaper of the Weekend - Making the Telegraph
  your Newspaper of the Weekend during October
  will clearly increase sales. Previous measured
  sales trials have seen a positive increase in
  sales by as much as 10 per cent. Simple
  suggestions include giving the Telegraph a
  secondary display, such as a counter hotspot and
  offering the newspaper to customers at the till
  point. Selling just one extra copy of the
  Telegraph every day equates to almost 100 profit
  pa.
• Maximise your Sales - Simply talking up and
  pre promoting the offers at the till point in
  advance of the promotion are an effective sales
  driver. Being at the heart of the community, you
  will know your non Telegraph regular customers
  and have a good understanding of their personal
  tastes, advising them about a forthcoming
  promotion and demonstrating the added value
  these promotions provide will bring in additional
  sales and revenue. You may also want to offer to
  Shop Save or Home Deliver these promotional
  issues for your customers. If you have a store
  website we also suggest that you advertise these
  promotions on your site either in your
  Promotional or Special Offers section thus
  generating further interest in the promotions /
  your store.
• Promotional Leaflets - If you would like a
  supply of A5 promotional leaflets promoting the
  above to hand out / home deliver to your non
  Telegraph customers we can provide these to you
  free of charge please request these by phone to
  our FREEPHONE Retail Customer Care Line 0800 316
  9886 or email to posdisplays_at_telegraph.co.uk or
  write to the National Sales Team, Circulation
  Department, The Telegraph Media Group Limited,
  111 Buckingham Palace Road, London SW1w 0DT
  closing date for requesting these promotional
  leaflets is Friday 9th October.

IMPORTANT SALES INFORMATION