Introducing Convergent Media Group

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Introducing ConvergentMedia Group
Recruitment presentation
July 2005
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Introducing CMG
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Introducing Convergent Media Group
CMG services
Comprehensive online solutions
Media planning and buying
Creative execution
Market research
Strategic Consulting

• Online media strategy
• Market entry advice
• Online/offline promotion coordination

• Promotion concepts and mechanics
• Brand integration
• Portal creation

• Original website design
• Ongoing customer support
• Website maintenance
• Customer solutions

• Advice on media buying and planning in selected
  markets
• Close ties to ISPs and portals across AMEE

• Local market advice
• Online market research throughout AMEE
• Data mining analysis of web databases

CMG provides services for major international
clients, now in 18 countries in Western and
Eastern Europe, Middle East and Africa
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CMG Company Information

• Managing Director - Rob A. Anderson
• International Management/ Marketing MBA
  (Thunderbird) 1993
• Warner Music Group/ Warner Music Poland 1993-1997
  Sales and Marketing Director
• MTV Russia/ Viacom 1998-2001 Vice President
  Sales
• Convergent Media Group 2001-Present Founding
  Partner/ Managing Director
• Convergent Media Group - CMG
• Established 2001
• 100 US investment
• Established US, UK and Russian legal entities
• Main office Moscow, Russia
• Online activities in 18 countries

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Project examples
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CMG and clientsAfrica, Middle East and Europe
- CMG experience and/or activity

• Since 2003, CMG has been strategic internet
  supplier for major international FMCG companies
• CMG services FMCG brands in 18 AMEE countries
• CMG has been selected by its largest client as
  lead agency for clients online brand integration
• CMG has a proven track record of delivering
  online consumer bonding solutions economically
  across Europe, the Middle East, and Africa

CMG has worked with many leading FMCG brands
across diverse markets to deliver innovative,
effective online solutions
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Project examplesCMG works with major brands HQ
to deliver

• Local market adaptation/modification of websites
• Development of single-market specific websites
  (ad hoc)
• Creation of regional optimized product sites
  platforms
• Development of pan-regional online consumer
  bonding platforms driven by original content and
  CRM best practices
• Implementation of online promotional and
  advertising programs (single or multiple market)
• Customer solutions (B2B online platforms)
• Online extensions of market and pan-regional
  offline promotions
• Enhancements and modifications to websites based
  on periodic reassessments of individual website
  effectiveness
• Media planning and buying services in selected
  regions

CMG performs both mainstream and cutting-edge
creative aspects of online design and marketing
development
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BraunWorking with Braun to create sites and
promos throughout AMEE
Poland

• Localized websites throughout AMEE
• Poland complete
• Russia complete
• Turkey final approval
• Ukraine in progress
• Support and site updates reflecting changes in
  products
• Product mini-site localization for RU, TR, PL,
  CZ, SK, HU, UA
• Development of Braun distributors site
  customer solutions

Russia
CMG has established the standard for centralized
localization while providing local market
adaptable content
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BraunOnline-only promotions and online support
for offline action

• Launched Braun Russian-localized promo website on
  tight schedule (4 days)
• Ongoing updates to website
• Online support for offline promotions
• 2 very successful online-only cordless styler
  promotions
• First ever AMEE execution of an online promotion
  with a direct sales component

• Generated 30 of promotion cost in incremental
  sales
• Generated significant traffic and increase in
  brand awareness

Speed, efficiency and creativity in creating
online and offline materials enables successful
promotions
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Oral-BLocalization
Middle East (June06)
Poland
www.oralb.com International site localizations
Latvia
South Africa (June06)
Ukraine
Lithuania
Turkey
Hungary
Estonia
Russia
Fast, efficient localization maintains brand
identity and integrity across markets
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Gillette SeriesInnovative brand integration and
focus on consumer demands

• Attractive site developed incorporating
• Editorial content
• Personal care advice
• Online tests, games
• Promotions
• Product information
• Ongoing continuous customer feedback support
• Gillette Cool Spray integrated into
  gilletteseries.ru and created as independent site
  coolspray.ru
• Serve as mobile phone and Internet promotion base

Showcases CMG creative and technical execution in
establishing the first ever Gillette Series
branded website
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VenusOnline and offline convergence for
successful promos

• Localization and update of product site
• Online game creation
• Online support for offline promotions
• Successful beauty contest promotion for Venus
  Divine

Online and offline promotions integrated for
maximum reach and minimum cost of delivery
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Clients Partners
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Integrated Innovations at Work!
Thank You for Your Consideration!
All materials are created, developed, executed by
Convergent Media Group is integral property of
Convergent Media Group (CMG). All rights are
reserved. Prior permission must be secured before
use of all or part of the content, contained
herein.