shifting the stigma Raza Griffiths, SHIFT Expert Adviser Social Perspectives Network Joint Project C

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shifting the stigmaRaza Griffiths, SHIFT Expert
AdviserSocial Perspectives Network Joint Project
Co-ordinator
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private organisations the media
young people public
organisations
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www.shift.org.uk
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effects of stigma

• misinformation
• hopelessness
• help not accessed
• discrimination
• social exclusion
• poor mental health

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the government stigmatises toobut where there
is power there is also resistance
-
Michel Foucault
www.spn.org.uk
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checklist for challenging stigma

• involve experts by experience
• long term campaigning and funding
• co-ordinated multi agency working
• revue existing work to avoid duplication
• address behavioural change in many ways
• targeted and consistent messages
• prioritise most stigmatised groups
• measure and evaluate all work

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mind over matter

• commissioned by SHIFT
• undertaken by Mentality, Sainsbury Centre,
  Rethink and Mental Health Media
• aims to understand the nature of media coverage,
  how the media works and how the public is
  influenced by media coverage

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mind over matter description

• print and broadcast media analysis for March 2005
• 2 focus groups service users and general public
• content analysis
• interviews with journalists

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draft research findings
based on analysis of 8 national newspapers

• SMHP coverage much more negative coverage than
  CMHPs
• recovery message missing from SMHP stories
• the law is the most important originator for SMHP
  coverage
• the law is the most quoted source for SMHP
  coverage
• voice of experts by experience missing from SMHP
  stories

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research findings what we need to do

• prioritise stigma against SMHP
• get the voice of experts by experience heard more
  often
• more proactive work to create more positive
  coverage
• mental health promotion within the legal system
• continue media monitoring to measure impact of
  work

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thinking about undertaking media work
hopes
fears
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with the right training and support you can get
your voice heard
and make a difference

raza.griffiths_at_scie.org.uk
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