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MSN Direct (http://direct.msn.com) XM NAV/ Clearchannel traffic. UWB. NFC ... MSN Direct model (100 repeaters covers the nation) What is it? Value proposition? ... – PowerPoint PPT presentation

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Title: What


1
Whats Next? Emerging Trends
2
Agenda
  • Presentations
  • The vote
  • The winners prize
  • XXX minutes 3/5 minutes QA
  • Emerging trends
  • URLs in todays reading

3
Presentation Schedule Signup
4
Presentation Dictums
  • Watch the time!
  • No no no crib notestalk the talk
  • Interact with your audience
  • Quiz the audience
  • Dont bore us to tears
  • Show, dont just tell
  • Get feedback beforehand
  • Ask questions (participation grade get forms)
  • Email me PPT links by 1159pm

5
Atlanta, GA
6
Tallahassee, Florida
7
(No Transcript)
8
  • Technology always starts out as a
  • solution in search of a problem.
  • Predictor Caruso, Denise 1995

9
The Intersection

10
Apples Vision
  • The vision thing
  • Apple Secrets
  • Marketing 2000
  • RD 2010
  • Manufacturing 2020
  • What year?
  • What is Apples projected vision?
  • Key noticeable things in the video?
  • Networks, presence sensing, LCDs, touch, voice
  • How close are we to this vision?
  • Key technologies (existing, duds, coming)

11
  • The future is already here
  • Its just unevenly distributed

12
Dont be like the Ice-Harvesters
Be like the guy on the next slide
13
1954 Vision of Home Computers in 2004
14
1994
  • "Is this is a real medium? Is this something
    that's going to last? Is it really going to
    grow?" My answer to that is another question
  • "Does it fill a need?"
  • Predictor McCarthy, Ken

15
1995
  • In just a few years time, the Internet will have
    become as banal as the telephone.Predictor
    Tech Europe

16
Emerging Network Trends
  • Return of radio
  • Ultra-short range networks
  • Changing assumptions about frequencies
  • Six emerging short range wireless networks
  • Bluetooth
  • Radio data networks
  • MSN Direct (http//direct.msn.com)
  • XM NAV/ Clearchannel traffic
  • UWB
  • NFC
  • Zigbee Machine-to-machine networks
  • DARPA projects
  • Smart spontaneous networks
  • P2P model
  • Skinplex

17
Radio Data Networks
  • Assumption
  • One frequency range per protocol
  • What problems does this cause?
  • What happens when you relax this assumption?
  • Multiple frequencies used simultaneously
  • Faster data transmission
  • Leading to
  • RDS systems
  • UWB

18
RDS Networks
  • GPS navigation systems
  • Real time?
  • AM/FM distinctions (range, noise, analog data)
  • Extending AM models to carry digital data
  • Convergence of AM/FM carrier waves and modulation
  • Noise reduction
  • LowFi
  • Two applications
  • RDS systems
  • XM Nav (GPS RDS) New Mexico and England radio
    Internet
  • déjà vu ZX81 days
  • MSN Direct model (100 repeaters covers the
    nation)
  • What is it?
  • Value proposition?
  • PassTime (US) Ignition control tied to car
    payment timeliness
  • Where do they hold the most promise?

19
UWB
  • What is it?
  • 10Ghz, 2000x dial-up
  • 30 ft range
  • Advantages
  • See through walls (multiple frequencies)
  • FAST
  • Applications (emerging)
  • Auto collision avoidance systems
  • Radar-type systems
  • Instantaneous
  • Honda and Mercedes
  • Home video streaming
  • WiFi too slow
  • Movie streaming (commercial deployment in India)

20
Zigbee
  • What is it?
  • Specs?
  • 4x dial up
  • 2.4 Ghz
  • Selling points?
  • Very secure
  • Very low power consumption
  • Applications?
  • Wineries in CA
  • Other applications where it could be used?

21
Wembley Statium, London
22
Hong Kong
23
QR codes inside passports in Japan
24
Coke vending in Akihabara
25
Westfield Mall, San Francisco this summer
26
Home is Where Ubquity is
27
Near Field Communication (NFC)
  • What is it?
  • Specs?
  • 3 range
  • 14 Mhz (low freq)
  • 8x dial-up
  • Selling points?
  • Very secure
  • Easily embedded modules (80 cent modules)
  • Already here
  • Applications?
  • Amoco gas pumps (already here)
  • Vending machines
  • Download MP3 or preview for Hitchhiker from a
    poster!
  • Check in for flight in the DSM parking garage?
  • Starbucks!

28
(No Transcript)
29
Injected tags in Barcelona, Spain
30
Skinplex
  • What is it?
  • What it does.
  • Specs?
  • 1/3rd of dial up (sloooow)
  • 100 Khz
  • Selling points?
  • NOT secure
  • Low power consumption
  • Applications?
  • Car unlocking systems (free trials in DSM)
  • Charge your CC by touch (wallet TX-RX)
  • Wireless MP3 players
  • Body area networks for the gadget-loaded
  • Most promising application areas?

31
Closing Thoughts
  • Looking back from 1999
  • Unthinkable change
  • Fueled by networks, esp IP networks
  • Next 5-7 years?
  • Big predictions?
  • Convergence of TCP/IP, location sensitivity, and
    ultrashort range
  • Cloud computing death of the desktop?
  • Skills that matterare changing
  • Thinkingstaying ahead of the curve
  • Sharpening the saw
  • What is one key thing that you are walking away
    with from 435?

32
  • The End of Suffering.
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