Retention Model

1
Retention Model

• This model illustrates retention by exploring the
  membership activity between two points in time.
  It provides a framework to view how the induction
  and termination of members contribute to the net
  gain or loss from year to year. Therefore, the
  amount of turnover and retention that is
  occurring in a club can be quantified.

2
Retention Model
Start date _____ _____ Members
____ Existing Members Terminated
____ New Members Inducted
____ Existing Members Remaining in Club
____ New Members Terminated
____ New Members Currently Active
__ of Members at start
__ of Total New Members
End date _____ _____ Members
___ Net Gain / Loss
3
Instructions for use of Retention Model

• Establish the time frame you wish to study by
  entering your Start date in the top blue box, and
  your End date in the bottom blue box
• In the top blue box, enter the number of active
  members in your club on your start date
• In the bottom blue box, enter the number of
  active members on your end date
• The __ Net Gain / Loss can be calculated by
  using the following formula
• (End date membership number Start date
  membership number) 100
• Start date membership number
  __ Net Gain / Loss
• In the Existing Members Terminated box, enter the
  number of members that were active on your start
  date but terminated before your end date
• The __ of Members can be calculated by using the
  following formula Existing Members Terminated
  100
• Start date membership number
  __ of Members
• In the Existing Members Remaining in Club box,
  enter the number of members that were active on
  your start date and were still active on your end
  date.

4
Instructions for use of Retention
Model(continued)

• Note The numbers for Existing Members
  Terminated and Existing Members Remaining in
  Clubs should equal your Start date number
• 8) In the New Members Inducted box, enter the
  number of new members inducted between your start
  date and end date
• 9) In the New Members Terminated box, enter the
  number of new members that were terminated before
  your end date
• 10) The __ of Total New members can be
  calculated by using the following formula
• New Members Terminated 100
• New Members Inducted __ of
  Total New
• 11) In the New Members Currently Active box,
  enter the number of new members who were still
  active on your end date
• Note The numbers for New Members Currently
  Active and New Members Terminated should equal
  the number of New Members Inducted
• Note The numbers for Existing Members Remaining
  in Club and New Members Currently Active should
  equal your End date number