Ten ways to make sure your nonprofits Web site is worth the investment

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Ten ways to make sure your nonprofits Web site
is worth the investment

• Ragan Communications teleseminar
• June 22, 2006

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Agenda

• About your instructor
• 10 tips find out how to
• Draw users to your site
• Keep users on your site
• Appeal to a broad audience
• Determine what content connects w/users
• Engage users so they come back
• Q A

Ten ways to make sure your Web site is worth the
investment June 22, 2005
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Your instructor Kirsten Lambert

• Almost 20 years of marcom experience
• Roles in corporations and NFPs
• Writer/editor of Nonprofit Communicators Update
• Working on Web sites since 1996
• Web content/strategy has included YPPA, SAVE
  International, AOA, ICOE

Ten ways to make sure your Web site is worth the
investment June 22, 2005
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Tip 1 Get to know me!

• Find out who your users are
• Age, sex
• Occupation
• Geographic location
• Lifestyle

Ten ways to make sure your Web site is worth the
investment June 22, 2005
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Tip 1 Get to know me! (cont.)

• This does not have to cost money
• Look in your member database, run reports
• Scan e-mails
• Note phone callers
• Look at mail
• Audit meetings

Ten ways to make sure your Web site is worth the
investment June 22, 2005