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Reading between the Lines: Uncovering Unconscious Bias

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Title: Reading between the Lines: Uncovering Unconscious Bias


1
Reading between the Lines Uncovering Unconscious
Bias
  • john a. powell
  • Williams Chair in Civil Rights Civil Liberties,
    Moritz College of Law
  • Director, Kirwan Institute for the Study of Race
    and Ethnicity

September 30, 2009 Los Angeles, California
2
Presentation Overview
  • Unconscious networks
  • Implicit Association
  • Implicit Bias
  • Priming
  • Race-Neutrality?
  • Additional Links

3
The Conscious Unconscious Mind
  • 2 of emotional cognition is available to us
    consciously
  • If messages about race are not framed in terms
    that address conscious networks, unconscious
    attitudes will triumph
  • Racial bias tends to reside more in the
    unconscious network
  • You want to appeal to the level of consciousness
    that activates the right emotions.

Source Drew Westen, The Political Brain
4
Our Unconscious Networks
  • What colors are the following lines of text?

5
Our Unconscious Networks
  • What colors are the following lines of text?

6
Our Unconscious Networks
  • What colors are the following lines of text?

7
Our Unconscious Networks
  • What colors are the following lines of text?

8
Our Unconscious Networks
  • What colors are the following lines of text?

9
Implicit Association
  • How we behave often hinges on factors of which we
    are unaware
  • Peoples minds operate through schemas
  • Schemas are simply templates of knowledge that
    help us organize specific examples into broad
    categories.
  • The schemas we use to categorize people are
    called stereotypes
  • Stereotyping and prejudice are not the same

Source http//americansforamericanvalues.org/unco
nsciousbias/
10
Implicit Association and Bias
  • Both history and societal factors play a crucial
    role in providing the content of schemas, which
    are programmed through culture, media, and the
    material context.
  • Implicit bias lives within our schemas
  • Bias doesnt make you prejudiced it makes you a
    person

Source http//americansforamericanvalues.org/unco
nsciousbias/
11
Implicit Bias The Shooter Game
  • In a video-game experiment, images of suspects -
    both armed and unarmed, black and white flash
    rapidly on a monitor. Within a split-second,
    subjects must decide whether to shoot.
  • Participants must assess whether the man in each
    picture is carrying a gun. Within 850
    milliseconds they must press one key to shoot or
    another to leave the figure unharmed.
  • After repeated experimentation, peoples
    mistakes, although rare, follow a pattern
  • They shoot more unarmed blacks than unarmed
    whites
  • They fail to shoot more whites than blacks are
    holding weapons.

12
What Would You Do?
13
Implicit Association Test
https//implicit.harvard.edu/implicit/
http//thesituationist.wordpress.com/2007/08/19/
14
Implicit Bias Unconscious Modeling
The Kanizsa Triangle
15
Implicit Bias Unconscious Modeling
The Ponzo Illusion
16
Awareness Test
Source http//www.youtube.com/watch?vyrqrkihlw-s

17
Priming
  • Our environment affects our unconscious networks
  • Priming activates mental associations
  • Telling someone a scary story activates a frame
    of fear
  • Claude Steeles stereotype threat
  • For example, tell students about to take a test
    that Asian students tend to do better than
    whites, and the whites will perform significantly
    worse than if they had not been primed to think
    of themselves as less capable than Asians.

Source http//www.eaop.ucla.edu/0405/Ed18520-Spr
ing05/Week_6_May9_2005.pdf
18
Race-Neutrality?
  • Given the forces of implicit bias, framing, and
    priming, race neutrality is neither reasonable
    nor effective
  • It is important to understand implicit bias and
    how it operates in order to understand how it
    affects our society

19
www.KirwanInstitute.org
20
Links
  • http//americansforamericanvalues.org/
  • https//implicit.harvard.edu/implicit/
  • Examples of priming
  • http//www.youtube.com/watch?vyrqrkihlw-s
  • http//www.youtube.com/watch?vFqGqGwRaILg
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